Patrick McDowell unveils new business model ahead of London Fashion Week

In a bold move and true Patrick McDowell fashion, the pioneering luxury brand will become the industry’s first to further incorporate sustainability into the brand’s day-to-day operations ahead of London Fashion Week later this month. Announced business model.

Founded in 2018, Patrick McDowell is known for his atelier-focused demi-couture pieces that champion avant-garde design without sacrificing comfort. The newly launched business model aims to disrupt the industry and raise the standards of fellow designers in terms of social and environmental responsibility, rethinking the role of the catwalk and making no compromises on sustainability. leading to a free approach.

Under this new solution for sustainable luxury, the brand will balance human and environmental impact in the concept, development and planning of each collection, while adjusting to the limitations of seasonal production. We are committed to redefining our approach to zero-impact growth.

While sustainability has become a buzzword in all things fashion, the brand’s eponymous founder and designer Patrick McDowell says sustainable design has always been at the core of the brand. jeans. It’s about taking a longer-term view and understanding that designing with sustainable, circular values ​​creates a long-term sustainable business. ”

The brand’s Fall/Winter 24 collection (the first runway show under the new business model) will be unveiled on February 17th during London Fashion Week. The accompanying collection notes detail the limited edition quantities for each item, allowing seasonal influences to be balanced, controlled and managed as part of the early design and concept stages.

Following the show, McDowell’s atelier will release bespoke pieces from the collection, using a range of carefully sourced advanced and sustainable materials, timed with consideration for the environment and human capabilities. Additionally, each purchase comes with a free re-adjustment by the atelier, allowing customers to return and re-adjust the item at a future date of their choice, which stands the test of time with the brand’s conscious consumption. A testament to the spirit of design.

“True luxury is knowing that the clothes you’re wearing are made in the best way possible,” McDowell said, referring to the new business model, when asked to define luxury. did. “It’s important to understand that we are here for you when you want to redesign, repair or even clean your garments in the best possible way. It’s about being there for them and providing them with transparent information so they know that their decision to buy with you is the best option.”

This considered approach will help limit the impact on local manufacturers and manufacturers, avoid unnecessary pressure and strengthen ongoing partnerships across the supply chain throughout the production process. However, given conscious production and further service provision, as well as reduced consumption encouraged by brands, there is no commercial conflict between ever-rising costs and ensuring value for money for consumers. Will it occur?

“We’re interested in building lifelong relationships with our clients. Providing aftercare for our products makes sense and is the right thing to do,” McDowell said of potential short-term financial fluctuations. Not concerned. He points out that clothes create emotions. “Creating limited edition and bespoke pieces means we can intentionally limit the quantities we make to ensure that every piece made is made to the highest standards.”

“We offer the world’s best materials, made in London, at competitive prices to ensure a perfect fit for our customers. We are committed to all future market changes in fashion. , I think we are well-positioned to respond to changes in the landscape over the next five to 10 years.”

Mr. McDowell brings a modern touch to the brand’s founding principles of inspirational authenticity, social impact, and ethical practice, with every item coming with authentication and traceability as to the origin of the fabric, manufacturer, and miles of transport. The company says it offers an unparalleled level of transparency to a sustainable society. Practice with the new model.

With the AW24 show just a week away, McDowell opens up about the inspiration and aesthetic behind the new season. “This collection was created as six icons inspired by the Greek myth of Eurydice. Beautifully crafted pieces in classic tones, studded with gold gabardine, the pieces offer separates that can be incorporated into existing looks. Yet, it creates a look that elevates any wardrobe.” When it comes to her favorites, McDowell is quick to point out the silk gabardine double-breasted coat. “It shimmers beautifully in the light. It’s the perfect addition to any look. It’s made from the world’s finest silk, woven by Taroni in Italy. It’s a very special piece.”

Patrick McDowell’s AW24 collection will be on display on February 17th at 8pm GMT. london fashion week.