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What you need to know
- YouTube Music and Premium jointly celebrate 100 million subscribers.
- YouTube’s head of music, Liar Cohen, confirmed that the platform has grown to 20 million members in just over a year.
- Music and Premium has introduced several features over the past year, one of which deals with a new focus on AI-powered conversational AI for music and video.
YouTube Music and Premium share a milestone of reaching 100 million subscribers.
The platform’s first celebratory post stated that this figure includes active trials for both platforms as of February. Lyor Cohen, YouTube’s global head of music, said in a follow-up post that the figure was due to his “20 million increase in membership” in just over a year. .
YouTube Music and Premium are available in more than 100 regions around the world, but Cohen goes back to 2015, when the former was launched. However, “Music” originally started out as YouTube Music Key (2014), just as “Premium” was his YouTube Red until late 2015.
Alphabet’s Q4 2023 earnings report reiterates some of these points. “YouTube is a key driver of our subscription revenue, available in more than 100 countries and territories. There is significant momentum in YouTube Music and Premium,” said Sundar Pichai, CEO of the company. said.
This post focuses on new features like Samples, a new form of music discovery for streaming services. YouTube Music’s new tab is reminiscent of his TikTok and short videos, allowing users to instantly preview songs and get hooked. From there, listeners can tap on the album cover to see related music, add it to a playlist, or create a short video using the music.
Another venture involves generative AI for premiums. The platform began testing its conversational AI capabilities with a limited group of testers in November. These users can find his AI-powered “Ask a Question” button under a particular video and use their own or pre-written queries to find answers about the video. Bots can summarize videos and provide suggestions for similar content.
The test ended on December 15th without knowing when the public would see it.
Meanwhile, YouTube Music has gone its own way with “Dream Track.” This tool allows creators to create her AI music using her iconic vocal samples without the legality of paying royalties.
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