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Word Curling’s governing body has partnered with UK-based video and technology services company StreamAMG to relaunch its streaming platform, The Curling Channel, ahead of the 2024 World Junior Curling Championships in Lohja, Finland. did.
The service leverages StreamAMG’s new Blaze platform and provides all of World Curling’s live and on-demand content.
Colin Graham-Sloe, World Curling Executive Director, said: “As part of our new strategy of commercial and entrepreneurial growth, we are launching a new platform that will significantly improve the viewer experience, open new markets and help generate a stable income from curling. I was looking for it.” Streaming production.
“After a thorough process, we believe StreamAMG is the perfect partner to bring that experience to a new and wider audience.
“This is the first step in our approach to exposing our content to the world. This new platform gives us the opportunity to expand our streaming service and make it the ultimate destination for curling coverage.”
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Hugo Sherman, CEO of StreamAMG, added: “Curling is a sport that is growing in popularity in its traditional regions and around the world. I’m honored.”
The service will resume at the World Junior Curling Championships on Saturday (February 17).
StreamAMG’s Blaze platform is a streaming solution that “empowers rights holders and revolutionizes the over-the-top.” [OTT] Landscape” will be released in October 2023.
The company claims its new Blaze platform provides a “fast-to-market, cost-effective, and future-proof” solution and is designed with rights holders’ needs in mind.
Blaze’s offering aims to enable rights holders to launch their own streaming services and reach audiences at “unprecedented speeds”.
StreamAMG has developed OTT platforms for several sports teams and organizations in recent years.
For example, early last year, the company was appointed by Curling Canada’s governing body to champion a new streaming service.
StreamAMG has so far acquired several new customers in the sports sector, including ATP Media and its flagship streaming service Tennis TV, and Italian Serie A soccer club Inter Milan with its new Inter TV platform.
We also built a global OTT service for Canada’s Elite Basketball League and partnered with international sports marketing agency Infront to develop a live OTT winter sports streaming platform in the United States. This combines the vast rights that Infront represents through its partnerships with various skis. body.
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