Women’s products and lifestyle drive Premiata’s growth

Premiata is a high-quality Italian shoe brand focused on increasing its presence in international markets, making its debut with wine and further expanding its lifestyle by offering a wider range of clothing, accessories. Masu.

Founded in 1885 by Severino Mazza in the footwear district of Marche, the company took its first steps as an artisan manufacturer. Over the years, we have grown to become a major shoe supplier for high-end brands and designers, always using more advanced technology while maintaining our DNA as a high-quality manufacturer.

In 1991, Severino’s grandson, current president and owner Graziano Mazza, founded the research shoe brand Premiata. In 1999, he created the industry’s most imitated model, the “Senza Lacci” (the name stands for “without laces”), making the brand internationally famous.

Over time, Premiata’s reputation has grown thanks to its image-driven, high-quality sneakers designed in Italy and assembled in Vietnam using Italian raw materials.

In addition to that, we also offer a wide selection of high quality and trendy 100% Italian shoes, a line of backpacks and bags, a clothing line, and most recently, a selection of Italian wines. It sells local grapes grown on company-owned land, as well as Pinot Noir, Chardonnay and other wines.

Premiata recorded revenues of 110 million euros at the end of 2023 and sells to 1,200 select shops around the world. “Our main market is Europe, especially Italy and the former Soviet Union,” explains marketing manager Rocco Carena.

“We have also been successful in the US market and we aim to increase our presence in this market by launching a specific US-specific platform alongside other e-commerce services serving Europe. We also manage sales through e-commerce through .”

In addition to these markets, Premiata also sells well into South Korea through distributors in the Asia-Pacific region.

While the brand’s success in sneakers and men’s shoes has already been established, Premiata is aiming for further growth in women’s footwear. Its products include her 250 different styles, with an even split between men’s and women’s styles, but are sold to 70% male consumers and 30% female consumers.

The company also expects sales to increase in the apparel segment, which it started four seasons ago. The collection is based on six styles available in a total of 45 variations, offering primarily gender-fluid or men’s items, but in the future it will further differentiate its offer and offer more distinctly feminine We aim to include the following styles:

Accessories is another segment the brand is looking to grow. He has launched a line of wool beanies and caps for the Fall/Winter 2024/2025 season, while his backpack offering includes six of his styles in leather and nylon. Our next goal is to expand this category and add a wider range of bags.

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