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Adult website Pornhub is reportedly challenging its classification under the European Union’s new Digital Services Act (DSA), claiming it does not meet the user threshold for increased regulation.
The EU designated Pornhub, along with two other adult sites, as a “very large” online platform in December 2023, AFP news agency reported. This classification subjects these sites to stricter content moderation rules and increased transparency requirements.
Pornhub goes to courtPornhub’s parent company, Aylo, has reportedly filed a legal challenge with the EU’s General Court, contesting both the number of users and certain regulations. They claim the EU miscalculated its user base and believe the requirement to publish an “advertising repository” is illegal. The company is also seeking a suspension of its advertising obligations while the lawsuit progresses.
Aylo reportedly claims that Pornhub’s published user numbers in Europe are significantly lower than the 45 million monthly active user threshold set by the DSA. Once this threshold, i.e., he exceeds his 10% of the EU population, stricter rules for online platforms apply, including risk mitigation reports submitted to regulators and content moderation measures.
Incidentally, Pornhub isn’t the only company challenging the EU’s classification. Online retailers such as Amazon and Zalando have also filed legal challenges to their “very large” platform designations.
The DSA applies to major online platforms with more than 45 million monthly users in the EU. The law aims to combat illegal and harmful content online and requires platforms to take faster action on takedown requests and be more transparent about content moderation.
The EU designated Pornhub, along with two other adult sites, as a “very large” online platform in December 2023, AFP news agency reported. This classification subjects these sites to stricter content moderation rules and increased transparency requirements.
Pornhub goes to courtPornhub’s parent company, Aylo, has reportedly filed a legal challenge with the EU’s General Court, contesting both the number of users and certain regulations. They claim the EU miscalculated its user base and believe the requirement to publish an “advertising repository” is illegal. The company is also seeking a suspension of its advertising obligations while the lawsuit progresses.
Aylo reportedly claims that Pornhub’s published user numbers in Europe are significantly lower than the 45 million monthly active user threshold set by the DSA. Once this threshold, i.e., he exceeds his 10% of the EU population, stricter rules for online platforms apply, including risk mitigation reports submitted to regulators and content moderation measures.
Incidentally, Pornhub isn’t the only company challenging the EU’s classification. Online retailers such as Amazon and Zalando have also filed legal challenges to their “very large” platform designations.
The DSA applies to major online platforms with more than 45 million monthly users in the EU. The law aims to combat illegal and harmful content online and requires platforms to take faster action on takedown requests and be more transparent about content moderation.
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