[ad_1]
Toronto, Ontario–(Newsfile Corp. – February 20, 2024)- Gamelancer Media Corp. (TSX: VRTS) (OTCQB: GAMGF) (FSE: P93) (dba Vertiqal Studios) (the “Company”) We are pleased to announce the appointment of Pamela Glassman, formerly of Bustle Digital Group (BDG), as Chief Revenue Officer, effective February 20, 2024. Pamela will operate out of Vertiqal Studios’ New York City office and report to Chief Executive Officer John Dwyer. This is an important milestone for the company as it expands into the US market and solidifies its position as the leading digital channel for his network.
With over 15 years of sales leadership experience in digital media, Pamela has generated hundreds of millions of dollars in revenue and established herself as a global business development force.
Pamela previously served as Senior Vice President of Sales at BDG, where she oversaw both the US and UK teams and helped shape the revenue landscape for the largest GenZennial digital lifestyle portfolio. Pamela joined BDG in 2018 through the acquisition of The Zoe Report, a venture she founded in 2009 with her sister Rachel Zoe, a renowned global fashion authority, entrepreneur and CEO. Pamela also helped integrate more than a dozen brands into its portfolio through acquisitions including NYLON, W Magazine, and Inverse.
Before ending her tenure in digital media sales and branded content, Pamela carved out a diverse career path in retail management, human resources, and financial marketing. This diverse background has given Pamela a unique perspective for her new role.
As Chief Revenue Officer, Pamela will drive innovation, foster long-term strategic partnerships, lead global revenue growth, develop innovative go-to-market services, and strengthen Vertiqal Studios’ U.S. team. I’ll go. Her unwavering commitment to client success and her seamless blend of creativity and business acumen make Pamela an invaluable asset to her Vertiqal Studios and her Gen Z and Millennial audience around the world. She will be in charge of Vertiqal Studios’ mission to create and distribute viral content to people.
“Pamela’s experience selling TikTok and Instagram inventory at a commercial scale was a key characteristic we were looking for when selecting a new CRO. We broadcast over 100 videos every day in a repeatable format. At the core of our strategy is the ability to create and package video inventory, which enables us to deliver video and distribution in new ways.”The core of our strategy is to monitor the quality of channel performance and determine the quality of what is being broadcast on the network. It’s about predicting how your videos will perform and making sure they’re always on point. Changes in social algorithms. As a channel owner and operator, constantly questioning, challenging, and redesigning your storytelling is key to growing a community that can effectively absorb your advertising. Pamela and her team will develop an inventory distribution strategy to help brands and agencies buy your videos and deliver them to your network via a garden hose… or fire hose!”
Looking ahead, Pamela will play a key role in the company’s expansion beyond the gaming category, contributing to the development of innovative formats and product offerings to brand partners.
“I am excited to join Vertiqal Studios and lead its revenue growth efforts,” said Pamela. “There are many reasons I’m excited to join the talented team, but the primary reason is that the company’s strategy to own and operate strong channels across TikTok, Instagram, and Snapchat will continue to grow with its loyal GenZennial audience. Because we’re building a robust ecosystem that’s perfectly positioned for brands looking to collaborate at scale. ”
About Vertical Studio:
Vertiqal Studios is a leading digital channel network and video production studio specializing in the creation and distribution of viral videos. Vertiqal produces over 100 videos daily across 138 owned and operated channels, and leveraging the economics of television, he monetizes content on platforms like TikTok and Instagram and shares revenue with OTT platforms. I am. The company focuses on creating and broadcasting performative, organic content to an audience of over 52 million followers and subscribers, generating over 2 billion video views per month. Vertiqal is positioned as a leading player in scalable marketing concepts for complete production and production with brands, agencies and creators. Distribution of brand campaigns on major social platforms.
For more information or to join our email subscriber list to receive press releases and newsletters directly, please visit https://vertiqalstudios.com/.
For media inquiries, please contact us below.
John Dwyer, Chairman and Chief Executive Officer
(416) 627-8868
Email: jon@vertiqalstudios.com;
Investor information email: ir@vertiqalstudios.com
Forward-looking information:
This news release contains forward-looking statements and information regarding future events and performance within the meaning of applicable securities laws. These statements are based on management’s current expectations and assumptions. Readers are cautioned not to place undue reliance on forward-looking statements or information, which inherently involve risks and uncertainties.
Source: Vertiqal Studio
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/198546.
[ad_2]
Source link
