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With Donaton and Solomon’s leadership and expertise, the company will continue to accelerate its delivery of AI-powered interactive content, delivering unparalleled engagement, retention and revenue to its partners.
Los Angeles, April 3, 2024–(BUSINESS WIRE)–Today, VersusGame, the AI-powered interactive content company, named marketing industry veteran Scott Donaton as chief marketing officer and Elliott Solomon as vice president of business development. announced. The addition of these strategic leaders to the Versus team continues to accelerate the delivery of interactive content through a proprietary AI engine to drive engagement, retention, and added value for partners across sports, entertainment, and news. This is an extremely important time for the company. , search, social.
In his role as CMO, Donaton will oversee all marketing functions for Versus, including brand strategy, communications, content, social media and consumer insights. Prior to joining Versus, Donatton most recently served as Chief Marketing Officer at Hulu, where he helped grow the streaming service’s paid membership from 30 million to 48 million, making it the streaming industry’s first. introduced his brand of entertainment techniques. Previously, he was Global Chief Creative and Content Officer at Digitas, leading the agency’s worldwide creative operations. Early in his career, he held the position of publisher. entertainment weeklyHe is also the editor and publisher of . era of advertising. Donaton currently serves on NPR’s board of directors.
“I have spent my career at the intersection of marketing, media, entertainment, and technology, and Versus shows the way forward for all of these industries,” said Donaton. “I’m thrilled to officially join the Versus team as we continue to revolutionize the way brands use content to engage fans while increasing revenue.”
“Scott’s experience working with some of the biggest names in entertainment and media will be invaluable as we continue to evolve our platform to deliver the best AI technology and interactive content,” said John Vitti, founder and CEO of VersusGame. It will be valuable.” “Elliott’s proven ability to recognize customer needs and deliver scalable, valuable solutions and Scott’s expertise will help us continue our efforts to close the gap between how people view and engage with content. will be essential.”
Solomon is an experienced executive specializing in business growth and strategy in emerging technologies such as video games, virtual reality, machine learning, and the creator ecosystem. Lead all aspects of business development. Throughout his 20-year career, Solomon has built and led sales and business development teams at industry frontrunners such as Disney, Snap, and Unity Technologies.
“Versus’ unique AI platform and the incredible value it creates for our partners and their end users has enabled the company to achieve significant growth and expansion,” said Solomon. “The true depth and strength of our platform goes far beyond what is visible today. We are bringing these innovations to our partners to drive new ways to interact with content and drive engagement and revenue in novel ways. I’m excited to be able to improve.”
The company’s AI-powered interactive content has already attracted the attention of major brands including Microsoft, USA Today, NFL, Billboard, Forbes, Grammy Awards, UFC, iHeartRadio, and Lionsgate. Versus transforms sites, apps, TV shows, and podcasts from passive to interactive with engaging polls, surveys, and polls that encourage longer stays, repeat visits, and fan loyalty. , delivering a better and more engaging user experience.
About Versus Game
Versus is an innovative entertainment and technology company that uses proprietary AI to transform audience engagement. Versus gamifies content and inspires fandom by turning sites, apps, TV shows, and podcasts from passive to interactive. This creates a fun and rewarding user experience that increases audience engagement, retention, and revenue. Versus partners include notable brands such as Disney, ABC, Microsoft, Forbes, Lionsgate, USA Today, TMZ, and the Grammys. Visit vsgame.com for more information.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240403084195/ja/
contact address
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devan west
vsgame@bigfishpr.com
617.713.3800
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