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Rich Communication Services (RCS) has received a lot of attention over the past year due to several factors. But most notable is Apple’s belated decision to finally add RCS support to its iMessage application, and Google’s “Get the Message” aimed at getting Apple to do it. The campaign is over once and for all.
But this is now about to change. The company’s Twitter/X post states: verizon announced that it is moving to Google’s Jibe platform and also adopting Rich Business Messaging (RBM). This will allow businesses like airlines to send boarding passes directly to messaging apps.
Google is leveling up the RCS messaging experience for Android customers using Google’s Jibe platform to deliver RCS Business Messaging to help people connect with businesses in more meaningful ways. pic.twitter.com/9tR7l4Da0f
— Verizon News (@VerizonNews) February 1, 2024
Seamless communication between carriers is very important as it is a major pain point for users. verizon Although a specific timeline for the switch has not been disclosed, the move is an important step toward a more integrated and feature-rich RCS experience for Android users on the network.
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