[ad_1]
Cary, North Carolina – USA Baseball and Learfield, the media and technology company supporting athletics, extend existing multimedia rights relationship while adding Learfield Amplify development arm to build and grow charitable giving programs agreed to do so.
“When we announced our partnership in 2019, we were proud to be the first national governing body to work with Learfield,” said USA Baseball Executive Director and CEO Paul. V. Seiler said. “Over the past five years, our relationship with Learfield has evolved, and today we are pleased to announce a five-year extension and expansion of our agreement, which adds to the evolution of our partnership. We were looking for a partner to help us build this, and we felt Learfield was the obvious choice in this important area for American baseball.”
Learfield’s flagship multimedia rights division will continue to manage sponsorships, in-venue advertising, experiential marketing, and naming rights for USA Baseball, while Learfield Amplify will continue to manage comprehensive sponsorships, including annual donations and major gifts. We plan to participate in building a fundraising program. In addition, Amplify will enhance messaging and branding and create an annual fundraising plan aimed at raising awareness of his philanthropic support for USA Baseball across the United States.
“We are honored to work with USA Baseball as our first national governing body customer and are committed to helping USA Baseball prepare for baseball’s return to the Olympics in 2028,” said Kim Damron, Learfield’s President of Sports Facilities. We’re excited to continue that relationship as baseball prepares.” . “Adding Learfield Amplify’s development capabilities will only strengthen this partnership and better position USA Baseball for future growth.”
As part of the new relationship, Learfield Amplify will bring on veteran fundraising professional Drake Saccenti as Director of Development for USA Baseball. Sascenti has significant experience at all levels of development, including shocking appearances in college athletics at Oregon State, the University of Nevada, Reno, and the University of Houston. Sasenti develops and manages all fundraising programs. He will also focus on building and strengthening relationships with existing and potential donors as well as all those interested in the game of baseball at the amateur level across the country.
About American Baseball
Baseball, with international headquarters in Cary, North Carolina, is the national governing body of American baseball and has been committed to serving, protecting and supporting the game of baseball and its 15.6 million participants since 1978. Teams from the United States Olympic and Paralympic Committee (USOPC) and the World Baseball Softball Confederation (WBSC) have combined to win 69 gold medals in international competition. Off the diamond, the organization promotes the spread and health of the sport through the creation and management of numerous development initiatives, including BASE (Baseball Player Safety Education), Fun At Bat, Pitch Smart, PLAY BALL, and a promising development pipeline. I am dedicated to becoming. Additionally, USA Baseball annually awards the Golden Spikes Award to the nation’s top amateur baseball players. To learn more about the organization, its national team, and its development-led efforts, visit the official website USABaseball.com or USABDevelops.com.
About rear field
Learfield is a diversified and influential media and technology company supporting college athletics. Through digital and physical platforms, Learfield owns and leverages deep industry data sets and relationships to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment venues. With connections to more than 1,200 collegiate institutions and more than 15,000 local and national brand partners, Learfield brings impact and maximizes reach to your target audience with a presence in college sports and live events. Learfield provides solutions for a 24/7 fan experience, including licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, and NIL solutions. , which enables schools and brands to connect with fans through advanced digital. platform. Since 2008, we have been the title sponsor of the highly acclaimed Learfield Directors’ Cup and support sports departments across all sectors.
About rear field amplification
Learfield Amplify represents more than 40 college athletic departments, professional sports teams, and related industry organizations nationwide, with more than 200 on-site sales representatives dedicated to each relationship. The company provides total revenue solutions across ticketing, development and premium seating businesses through staff development, high-value expertise and passionate fan relationships. As the sports industry and fan behavior continue to evolve, Learfield Amplify remains at the forefront of business intelligence through its multi-country relationships, driving increased revenue for teams across the country.
[ad_2]
Source link
