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LOS ANGELES (AP) — tiger woods He may still be wearing his familiar red polo shirt, but the iconic golfer has taken a bold leap with a new logo and clothing line in partnership with another company that could elevate his fashion identity.
Woods unveiled his lifestyle brand Sunday Red on Monday night, the day after the Super Bowl and in the midst of Hollywood awards season. After parting ways with Nike after 27 years, he is moving on to the next phase of his career with TaylorMade Golf.
Some in the fashion world believe Woods can survive without Nike’s popular Swoosh on his chest. The 15-striped tiger logo, representing his 15 championship titles, will be featured on apparel including cashmere hoodies, sleek sweaters and shoes emblazoned with his brand name. .
“I thought it was so refreshing to see him start this new chapter,” said Allen Onier, co-founder of Upscale Hype, a social media account that chronicles the wardrobes of stylish celebrities. Ta. “With Tiger being the face of the brand and the car driving it, this brand has a lot of potential. I have nothing but positive thoughts.”
O’Near said it was a good decision for Woods to branch out into markets beyond golf. Especially after the golfer made his mark on the golf world for years with his signature cap, sleek red polo shirt and pants.
“The key thing they’re trying to do is separate it from just being a performance brand,” he says. “They’re entering the lifestyle market, employing different fabrics and textures, and showing how functional it can be. They’re leveraging premium quality, but they haven’t lost the performance aspect either.” I’m really looking forward to seeing people get married.”
Woods, 48, said he was no longer a “kid” and felt that now, in the twilight stage of his career, was the right time to make the transition. He has worn red on Sundays throughout his career because his Thai-born mother Kultida advised him that the color gave him power.
Atlanta Fashion Week founder Angela Watts said, “Releasing a new collection two days after Lunar New Year shows how positively Tiger and his team are embracing this new movement after Nike. “It speaks volumes.” Woods’ mother once said that her ancestry was Thai, Chinese, and Dutch.
Watts said the premium materials reflect a focus on both style and functionality, meeting the demands of today’s athletes and fashion enthusiasts.
“His collections feature thoughtful details, such as subtle logo placement,” she said. “Bold hues exude confidence and strength, while impeccable tailoring ensures a sharp, sophisticated look.”
TaylorMade plans to launch its men’s apparel line online on May 1st, first in the U.S. and Canada. The website is already live and aims to expand to other markets around the world. The company also hopes to add lines for women and children.
Woods already had contracts with TaylorMade for clubs and Bridgestone for golf balls.
“The biggest challenge we have is whether we can manufacture enough of this great product to meet the anticipated demand,” said TaylorMade CEO David Abeles. “But we’re going to do it, and like everything we’ve ever done, quality is paramount, design is cutting edge, and ultimately that’s what Tiger’s continues to ensure that it meets the playing needs and lifestyle needs of everyone who wears its brand. ”
Watts said Woods’ timing was nearly perfect. His announcement came just days before his 2024 debut at the PGA Tour’s signature event, the Genesis Invitational at Riviera. It was also between the Masters and the PGA Championship.
“If your goal is to capture the attention of a wider audience and capitalize on the media buzz surrounding these major events, the timing is opportune.His collection is designed with smart design and undeniable versatility. “This collection will resonate with fans,” Watts said. Golf and fashion. ”
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