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A new apparel and footwear brand created by the golf legend in collaboration with golf equipment brand TaylorMade was unveiled Monday at a press conference in Pacific Palisades, California. This “active premium lifestyle brand” called Sun Day Red includes apparel, shoes and accessories and will launch on the brand’s DTC site on May 1st.
“This is my lifestyle. This is what I wear every day,” Woods said on stage at a press conference wearing a new branded 3D knit cashmere hoodie. He described Sunday Red as “modern, contemporary and premium” and emphasized that it can be worn both on the golf course and in the clubhouse after a round of holes.
Taking to the stage at the Pacific Palisades Shopping Center’s event space with TaylorMade CEO David Abeles, Abeles cheered the center’s billionaire owner Rick Caruso in the audience and said Woods said the brand was named after the signature color he wears every Sunday. tournament. The brand’s Tiger logo features 15 stripes representing his major championship wins and spells out three words that convey that golf isn’t just played on Sundays.
The brand operates as a separate business unit based in San Clemente under the leadership of President Brad Blankinship, former general manager of Quiksilver.
“This brand has no influence from TaylorMade,” Abeles said of his day-to-day operations and design process.
In addition to cashmere hoodies, products on display at the event included long- and short-sleeve golf shirts, pants, shorts, gloves, hats, and black lace-up shoes with red soles. It will be sold first in North America and then globally. The company will start with products for men, followed by products for women and eventually children.
The new brand builds on Woods’ existing partnership with TaylorMade after they signed an endorsement deal in 2017. Woods worked with the brand to develop the P-7TW irons, which were released in 2019.
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