Tiger Woods and TaylorMade launch lifestyle brand ‘Sunday Red’

PACIFIC PALISADES, Calif. — Tiger Woods never planned on being a free agent for long.

Days after confetti was swept from Times Square, an announcement was made that turned the rumors into reality. Tiger Woods and Nike part ways after 27 years. Almost synonymous with the 15 major championships and the Swoosh, Woods not only wears the company’s shoes and apparel, but also used Nike clubs and balls until the brand retired from the equipment world in 2016.

On Monday night, 35 days after parting ways with Nike, Tiger Woods was just a few miles from Riveria Country Club, where he will host the Genesis Invitational this week and make his 2024 PGA Tour debut. New lifestyle and golf brand “Sun Day Red” with TaylorMade CEO David Abeles.

Although Sunday Red will be part of TaylorMade, it will operate as a completely separate and independent business. It will have its own designers, staff, and headquarters. Former Quicksilver and RVCA Brad Blankenship has been named president of the brand.

“We have formed a completely independent vertical division that is not based in Carlsbad (California, where TaylorMade is headquartered),” Abeles said. “This new brand isn’t based in Carlsbad; it’s in San Clemente.” Abeles went on to say that Sunday Red will have no TaylorMade influence and will have its own identity.

Erin Andrews, Tiger Woods, David Abeles at Monday’s Sunday Red launch. (David Dusek/Golfweek)

When asked by host Erin Andrews why he decided to take on this project, Woods replied: This is the right time in my life. I’m not a child anymore. I have a child and this is an important transition period in my life. You can continue to have something to be proud of and a brand to be proud of. ”

Woods’ fans and the golf industry had strong hints that this was going to happen. The rumor came out on January 20th. The three “Sunday Red” trademarks were reportedly registered through the U.S. Patent and Trademark Office by TaylorMade Lifestyle Ventures LLC. Woods uses TaylorMade clubs and has been a partner with the brand since 2017.

Although Tiger himself teased the brand’s announcement and creation on Saturday, Post a photo “A new day begins. 2.12.24” on social media on Saturday.

Throughout an hour-long presentation Monday night, Mr. Abeles and Mr. Woods reiterated the idea that Sunday Red plans to be more than just a golf brand. Yes, the company will be selling polo shirts, pants, and hoodies to wear on the course. Many of these products were on display Monday night, as well as prototype golf shoes, rain jackets, golf gloves and accessories, but Mr. Woods and Mr. Abeles said they would also sell products such as T-shirts, shorts and other training items. , said many of the products will be on display in his home gym. Apparel was on display Monday night. Introducing cashmere items and shorts that can be used around town.

When asked about the Sunday Red team starting to get Tiger excited, Woods replied: Free-spiritedness is one of the things we convey to all of our staff. What is the best outfit to play in, it’s not an outfit at all. There are no seams and nothing restricts your body. That’s how our work fits. ”

Sun Day Red will begin selling the device to consumers in the United States and Canada on sundayred.com starting May 1, with plans to expand to other markets thereafter. Sunday Red also plans to carry women’s apparel and footwear, with future plans to include products for boys and girls.

Below are some of the items featured at Monday night’s launch event.