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Three recruiters at behavioral science company BEESY
February 23, 2024
The New Jersey-based Applied Behavioral Sciences Insight Institute has appointed Brian O’Hara as vice president of business development and Trisha Nagpal and Anushka Bhansali as behavioral associates.
Founded in 2018 by Ellis Roberts, former CEO of Ipsos Marketing US, BEESY helps biopharmaceutical and healthcare clients understand and influence consumer decisions and other behaviors .
Mr. O’Hara joins the company with more than six years of experience, most recently at GLG where he served as vice president of account management, leading life sciences partnerships across biotech, pharmaceutical, medical device, diagnostics and other health technology companies.
Nagpal brings experience as a behavioral science and strategy consultant working in financial services, technology and retail markets. She recently graduated from UPenn’s master’s degree program in Behavioral and Decision Sciences and founded a student-led behavioral insights team for the university’s bachelor’s degree in sociology. With a foundation in behavioral and decision science at the University of Pennsylvania, Bhansali combines human-centered design skills and behavioral insights to tackle complex business challenges.
CEO Roberts commented: “BEESY’s mission is to leverage rigorous science to improve commercial outcomes for companies in the pharmaceutical and medical technology industries. We aim to better understand and influence human decision-making. It is our goal to continue to constantly build on and realize that mission, and we are thrilled that Brian, Trisha and Anushka have joined us to further our purpose. I’m so happy!”
Website: www.beesystrategy.com.
Top row left to right: Trisha Nagpal and Anushka Bhansali.Bottom: Brian O’Hara
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