Teads and LG Ads expand CTV advertising partnership across Europe and APAC

news: Video advertising marketplace Tease expanded our global partnership with LG It provides native video and display advertising on LG’s smart TV platforms in more than 10 markets across Europe and Asia Pacific. The partnership first launched in several European markets last year.

• Teads is LG’s exclusive distribution partner for “CTV native” advertising inventory that appears in areas such as app menus and navigation screens where users view content. The company announced that it can now deliver native advertising experiences to 100 million LG smart TV households worldwide.
• Global CMO Natalie Bastien It cited strong interest and adoption from advertisers, particularly in the consumer goods, automotive and entertainment sectors.

Zoom in: Teads creates value for advertisers by producing high-quality video advertising creative content tailored to the big screen TV experience.

• We also develop technology solutions to overcome the challenges of delivering seamless advertising experiences across the fragmented landscape of smart TV platforms.
• Teads’ system simplifies the display of ads on smart TVs despite differences in operating systems and software versions. This allows advertisers to run unified advertising campaigns without having to consider the technical nuances of each TV environment.

Why it’s important: These native ads offer advertisers a powerful opportunity to deliver impactful video and animated ad experiences to consumers as one of their first impressions when they turn on the TV.

• In an interview with EMarketer, Teads co-CEO said: Jeremy Arditi He said his company is seeing “huge demand from brands leaning into these high-impact native advertising experiences,” and that “advertisers are seeing the first thing someone sees when they turn on the TV.” I think there is great value in being an impression.”

Our view: This expansion confirms the growth Teads has seen in the connected TV advertising space as more viewers migrate to streaming and smart TV platforms. Teads has established itself as a relevant ad technology player in the CTV ecosystem by providing differentiated advertising products and end-to-end advertising services customized for smart TVs.

• The value proposition is clear and compelling. Being the first thing a consumer sees when they turn on her CTV is a powerful opportunity to make a memorable impression.