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Universal Music Group has announced that it will no longer license music on TikTok. This could result in songs from major artists such as Taylor Swift, Drake, Bad Bunny, and BTS being removed from the platform.
In an open letter published on its website, the record label said the music licensing agreement between UMG and TikTok expired on Wednesday, and new terms have not yet been agreed.
The label cited a variety of issues standing in the way of licensing deals, including artist and songwriter compensation, protection of artists from the influence of artificial intelligence, and the safety of TikTok users, which were brought up last summer by Hollywood. It reminded me of the strike concerns.
All music licensed by UMG will be removed from TikTok within the next few days starting Wednesday.
The label accused the social media platform of trying to “bully us into accepting the deal.”
The music label, which represents Swift, Drake and music’s biggest stars, said TikTok offered to pay artists and songwriters “a fraction of the fees paid by similarly located major social platforms.” claims.
TikTok responded to the open letter in a statement to USA TODAY, calling UMG’s claims a “false narrative” born of “greed.”
“It is sad and disappointing that Universal Music Group put their own desires ahead of the interests of artists and songwriters,” the statement read. “Despite Universal’s false narratives and rhetoric, the fact is that they have strong support for a platform with well over 1 billion users that serves as a means to promote and discover their talent for free. I chose to walk away from it.”
The platform added: “TikTok was able to reach ‘artist-first’ agreements with all other labels and publishers. Universal’s self-serving actions are not in the best interest of artists, songwriters and fans. It’s clear,” he continued.
Universal Music Group artist list: Taylor Swift, Bad Bunny, Rihanna, SZA, and more
Songs on TikTok by artists including Swift, Drake, Bad Bunny, SZA, Rihanna, Adele, Billie Eilish, Ariana Grande, Harry Styles and more could soon be removed from the platform.
Other artists’ music that may be affected include BTS, Blackpink, J. Cole, Demi Lovato, Kendrick Lamar, and more.
UMG includes labels such as Capitol Records, Republic Records, Interscope Records, Def Jam Recordings, Abbey Road Studios, Virgin Music Group, Motown, and Dreamville.
What is the contract between UMG and TikTok? Label insists on compensation for artists, AI terminates contract
UMG said that despite TikTok’s “large and growing user base, rapidly increasing ad revenue, and increasing reliance on music-based content,” 1% of total revenue from TikTok He said it comes from.
“As negotiations continue, TikTok continues to bully us into a deal that is worth less than previous deals, a deal that is much lower than fair market value, and a deal that does not reflect its exponential growth,” UMG said. “I tried to get him to accept it,” he said.
The AI and pay issues raised by UMG on behalf of artists are reminiscent of concerns the film and television industry expressed against Hollywood studios during last summer’s dual SAG-AFTRA and screenwriters strike.
The label also claims that the social media platform owned by Chinese tech company ByteDance is allowing a flood of AI-generated music and is developing tools to “enable, promote and encourage AI music production.” are doing.
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TikTok is “demanding contractual rights that allow this content to significantly dilute the royalty pool for human artists, in a move that amounts to nothing more than sponsoring the replacement of artists by AI.” UMG insists.
In addition to bullying, the label also accused the platform of “intimidation.”
“When we suggested that TikTok take similar steps with other platform partners to address these issues, TikTok responded first with indifference and then with threats,” the label wrote. ing.
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