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summary
- T-Mobile has rebranded the T-Mobile Tuesdays app to T Life, but the app continues to offer the same deals and offers.
- T-Mobile also introduced a new benefits program called Magenta Status, which includes T-Mobile Tuesdays benefits.
- New benefits offered through Magenta status include discounts on Hilton hotels, car rental benefits, $5 movie tickets, and discounts on concert tickets.
Once upon a time, T-Mobile Tuesdays was the only name you needed to know to understand the rewards program of America’s third-largest carrier. But those simpler times are now completely in the past as T-Mobile has undergone a rebrand and we haven’t seen anything like that since Google took control of its messaging app addiction .
Last month, we learned that the T-Mobile Tuesdays app was moving to a new home: T Life. Sure, it was a clunky rebrand, but it seemed like a simple 1:1 move, and it made sense if the company wanted to expand its benefits beyond the once-a-week pace. I was there. The transition to T Life is now complete, as a recent update to the Tuesdays app officially changed the name.
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But T-Mobile threw us another curveball today, announcing a new rewards program called Magenta Status. The confusing part is that Magenta status doesn’t replace T-Mobile Tuesdays. In fact, T-Mobile Tuesdays sales are included as a Magenta Status benefit. Confusingly, you can access all of this through the T Life app.
To summarize T-Mobile Tuesdays: app Rebranded to T Life.Meanwhile, T-Mobile Tuesday Benefits It is now part of a broader rewards program called Magenta Status. The carrier’s weekly offers will still be called T-Mobile Tuesdays, but in addition to the Tuesday discounts, several new deals and benefits on some existing plans will come under the Magenta status umbrella.
Now that we know about the rebrand, let’s talk about the new benefits introduced with Magenta status. The headliner is his 15% discount on Hilton hotels and many sub-brands such as Hampton Inn and Waldorf Astoria. T-Mobile is also helping with rental cars, offering to pay for refueling or recharging in dollars and hearts, respectively. The company will also offer $5 movie tickets every month, starting with the release of the movie. Bob Marley: One Love On Valentine’s Day. Finally, the airline is offering 25% off tickets to select shows at the Live Nation Amphitheatre, as well as expanding access to concert benefits.
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The rest of this change is, at best, a reorganization with marketing in mind. Plan benefits such as Netflix On Us, which have become less useful for many customers with the move to ad-supported plans, will now be promoted as part of this Magenta Status program. It’s unclear whether all existing customers will have access to the program or if it will be limited to only those on the Magenta or Go5G plans, but T-Mobile said the new benefits system will begin rolling out on February 13th. ing.
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