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Supermodel and BAZAAR Lifestyle Icon Award winner Vanessa Lorenzo and Belgian princess Katia Dela Faille are appointed brand ambassadors for the women’s sports brand “Gerenue”
WILMINGTON, Del. , Feb. 21, 2024 /PRNewswire/ — JELENEW, a women’s sports brand known for offering products that combine athletic performance and beauty inspired by women’s cycling, is a global We share inspiring stories of women. Currently, Jelenew is implementing the 100 Jelenew Partners & Friends program to encourage more women to take up cycling and start an active lifestyle. This time, BAZAAR Lifestyle Attitude Award winner Vanessa Lorenzo and Belgian Countess Katia Dela Faille will share their active, sporty lives with personal stories that represent the spirit of Gerenieux.
Vanessa began her career in advertising and film as a model and actress at the age of 11. She has graced the pages and covers of many national and international publications, including Vogue, Elle, Harper’s Bazaar, Marie Claire, GQ, and Sports. Illustrated swimsuit. She worked with some of the most prestigious photographers in the fashion industry, including the legendary Helmut Newton.She also publishes The lifestyle of yoga Share the connection between yoga and a healthy lifestyle that will benefit others.
Her close relationship with Carles Puyol did not make her an accessory to the great football player. As a model, she throws away her imposed stereotypes and expectations and takes her passion and curiosity into the never-ending exploration of fashion and life in order to lead her own life the way she wants. has evolved his career.
Vanessa brings her love for Jelenew products into her life and believes that Jelenew’s philosophy is highly aligned with her experience and values. She sees this endorsement as an exploration into the cycling field, where she hopes to spread curiosity about cycling to more women.
Katia is a woman who wears many hats: journalist, model, mother, and countess. In her life, cycling has been the key to discovering her unique strength and energy. Katia won her top honor at an international modeling contest in Belgium in 1990, but she then abandoned her impending modeling career in New York due to her marriage commitments and she moved to Belgium. chose to return to. She manages her wealth while being politically active, balancing her family, career and her hobbies, among which cycling is her most important hobby. She and Gerenyu share a commitment to quality life and all things beautiful, focusing on the physical and mental state of modern women and advocating for their rights.
Katia loves the pink collection of Jelenew cycling apparel. She believes we need to break down the stereotypes associated with the color pink, and she argues that if pink represents women, it should also represent resilience and courage. Since then, all of Jelenew’s pink cycling apparel has been given new meaning, breaking stereotypes and showcasing the confidence and limitless possibilities of the modern woman.
Gerenyu brings together women like Vanessa and Katia who have the courage and inquisitiveness of competitive racing to write their own stories with a positive attitude towards their lives, and to encourage more women to have a dialogue with themselves. We encourage you to embark on a journey to a better quality of life. .
About Gerenyu
Founded in 2021 and inspired by cycling, Jelenew provides women with sportswear that perfectly combines performance and aesthetics, building on speed and power sports to meet their increasingly diverse needs. We have expanded to include a lifestyle collection. With technical guidance from women’s world cycling champion Marion Clignett, Gerenyu established the Sprinters Jersey Lab based on CurveTec™, Gerenyu’s proprietary technology, and 30 years of cycling experience. , led the industry in innovation.
Source Jelenew Incorporated
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