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The Kansas City Chiefs’ dramatic overtime victory over the San Francisco 49ers became the most-watched game in television history, according to Nielsen average viewership estimates released Tuesday.
On Sunday night, the Chiefs and 49ers reached an estimated 123.7 million viewers on CBS’ Super Bowl 58 broadcast, with quarterback Patrick Mahomes scoring the win over Mecole Hardman in the final seconds of overtime. He completed the touchdown pass that brought Kansas City its second consecutive Lombardi Trophy. This is the third time in the past five years.
The broadcast averaged 120.3 million viewers on CBS alone, making it the most-watched television broadcast ever for a single network. In addition, 2.3 million viewers watched Univision’s Spanish-language broadcast and 1.2 million watched Nickelodeon’s children’s broadcast.
Television viewership peaked at the end of the fourth quarter, when the Chiefs made a game-tying field goal with three seconds left, sending the game into overtime, breaking the previous viewership record set last year. An average of more than 115 million viewers watched the Chiefs defeat the Philadelphia Eagles on FOX, Fox Deportes and streaming services.
Thirteen of the past 15 Super Bowls have averaged more than 100 million viewers.
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A total of 202.4 million people watched all or part of Super Bowl 58 across all platforms. This also beats his 184 million audience for last year’s Super Bowl. Thanks to record viewership on Paramount+, the game became the most streamed Super Bowl in history.
Sunday’s ratings were likely boosted by the competitive nature of the game and the presence of several big names, including Mahomes and Chiefs tight end Travis Kelce. The attendance of Kelsey’s girlfriend, superstar singer Taylor Swift, may have also played a role.
The record-breaking Super Bowl caps off a great NFL season in terms of TV ratings. According to Nielsen, the league averaged 17.9 million viewers per game during the regular season, a 7.4% increase in total viewers from the previous season.
Contributors: Tom Schad, Gary Levin
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