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new york – Beyond the iPhone, there’s a new No. 1 in town. For the first time ever, Apple’s iPhone failed to take the top spot in customer satisfaction, succumbing to Samsung’s latest Galaxy S24. This analysis by PerfectRec focuses on the base models, his Galaxy S24 and S24 Ultra, and shows notable trends that could signal major changes in the smartphone market.
With 91 percent of Galaxy S24 users and 88 percent of S24 Ultra users giving it a 5-star rating, these satisfaction ratings not only exceed those of the previous Samsung Galaxy S series, but also exceed those of the latest generation iPhone. exceeds. This development is particularly noteworthy as it marks the first time Samsung has led in customer satisfaction across all models compared to Apple.
statistical leap
PerfectRec data analysis reveals a “statistically significant” jump in customer satisfaction from the Galaxy S23 to the S24 series. This indicates a genuine improvement in consumer acceptance, rather than a statistical anomaly. This jump is highlighted by a proportion test with a p-value less than 0.05, confirming the reliability of these results.
As tracked by PerfectRec’s iPhone Satisfaction Tracker, this rise in Galaxy S satisfaction comes at a time when the premium models of the iPhone 15 generation have received relatively poor reviews. Unlike individual complaints about the iPhone 15 Pro Max, the entire S24 lineup, including the base model and Ultra, outperforms the iPhone 15 series in terms of customer satisfaction.
The analysis revealed an interesting pattern. Early iPhone reviews tend to be more negatively skewed, perhaps due to enthusiast expectations and familiarity with previous models. This contrast in early adopter sentiment between Apple and Samsung products suggests differences in consumer behavior and expectations.
Percentage of user reviews with 5 stars
|
generation |
galaxy s |
galaxy s ultra |
|
S24 |
91% |
88% |
|
S23 |
75% |
82% |
|
S22 |
61% |
74% |
|
S21 |
73% |
71% |
|
S20 |
68% |
72% |
Impact on the smartphone industry
This change in customer satisfaction could have far-reaching implications for the competitive landscape of the smartphone industry. In addition to improving on previous models, Samsung’s ability to outperform the traditionally dominant iPhone in consumer satisfaction highlights the importance of continued innovation and responsive design in gaining customer approval. I’m doing it.
Consumers and industry watchers alike will be watching to see how this competition evolves. Will Samsung maintain its newly gained lead in customer satisfaction, or will Apple respond with innovations of its own? Only time will tell, but for now, the Galaxy S24 series is the smartphone par excellence is attracting attention as a new benchmark.
Satisfaction level by model of iPhone and Galaxy S
|
iPhone |
galaxy |
|
|
iPhone15/Galaxy S24 |
76% |
91% |
|
15 plus / S24 plus |
77% |
84% |
|
15 Pro Max/S24 Ultra |
74% |
88% |
methodology
- PerfectRec collects Google reviews for each phone model submitted by various retailers such as Best Buy, Verizon, and AT&T.
- Overall satisfaction is expressed as the percentage of reviewers who gave the product 5 stars.
- Samsung Galaxy S satisfaction history is based on over 177,000 user reviews left from 2020 to date, including over 2,750 user reviews for the S24 series.
- iPhone satisfaction history is based on more than 140,000 user reviews for base models and iPhone Pro Max from September 2019 to present.
- These are generally the best-selling options and have the most reviews, so the ratings are for the smallest storage configuration available for each model.
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