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Gilles Guillaume
PARIS (Reuters) – Chinese automaker SAIC’s MG Motors plans to open a second European parts center in France by summer 2024 to meet growing demand for cars there. A spokesperson told Reuters on Thursday. MG’s electric compact car MG4 became his 23rd best-selling car in France last year, just one year after its launch. We already have a central distribution center in Amsterdam and distribute spare parts throughout Europe. A spokesperson said, “In consideration of the increase in vehicles, we are planning to open a parts distribution center in France, which will enable us to quickly obtain parts in France.” The new European site will be operated by a partner near Reims in Hauts-de-France, close to the Belgian border. The company did not disclose the amount invested in the center.
An MG spokesperson said that in addition to finding ways to attract new customers, the company also needs to focus on building an automotive service network to strengthen loyalty. MG also plans to expand its dealer network in France from around 160 stores currently to 200 this year, allowing MG customers to be within 30 minutes of a sales and repair center, the spokesperson said. .
Apart from the intense price competition rocking the EV sector, trade tensions are rising between China and the EU, with the EU investigating whether Chinese EV manufacturers are benefiting from unfair government subsidies.
SAIC Motor is currently considering whether to build a factory in Europe.
Chinese EV maker BYD announced in December that it would build its first European factory in Hungary, and the Italian government is in talks with Chery Automobile about the possibility of the Chinese company manufacturing cars in the country, two sources familiar with the matter said. told Reuters this week.
MG sold 230,000 cars in Europe last year, selling two out of three Chinese-made cars, according to French auto consultancy Innovev.
(Reporting by Gilles Guillaume; Writing by Nick Carey; Editing by Ros Russell)
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