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Rivalry has launched an Android app in multiple Southeast Asian markets, following the group’s iOS app rollout in Ontario in May 2023.
The debut of the Android app in the region marks Rivalry’s first step towards establishing a foothold in the operating system.
As standard, the Android app allows customers to bet on sports and esports and play online casino games, including Rivalry’s in-house title Cash & Dash.
To celebrate the app’s launch in Southeast Asia, the esports-focused operator posted a tongue-in-cheek ad on its LinkedIn page.
The 22-second short shows four young men destroying a mobile phone with baseball bats after deciding there is no need to bet against a rival bookmaker they are impersonating.
This fast-cut montage ends with the off-screen director claiming that the group could have deleted the rival app instead of wasting their phones.
Following the release of its Android app in Southeast Asia, Rivalry said it plans to release its Android and iOS apps in additional markets throughout the year.
The Toronto-based carrier said the debut of iOS in Ontario last May had a big impact on it.
Management points to increased accessibility of the product, while also revealing that the app led to a 400% year-over-year increase in gambling handles from Ontario in the third quarter of 2023 compared to the same period in 2022. Became.
said Steven Salz, CEO of Rivalry. “The launch of our Ontario app plays an important role in making our products more accessible to more people in the region, especially among digital natives who consume more content on their smartphones. I did.”
“We are excited to expand our mobile products into Southeast Asia, where we have gained significant market share over the last year, and look forward to launching our products in new regions in 2024,” he said. added.
Rivalry confirmed in February that it was planning a potential expansion into the B2B space following the initial success of its casino games.
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