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Purethread held the grand opening of its newest store in Shelter Island Heights on March 20th.
Owner Jill Heller has a background rooted in brick-and-mortar retail, including a successful operation in Westchester and appointment-based service for private customers in Sag Harbor, and her trained eye and understanding of customer needs. Known for its sophisticated selection of complementary wearable investment products. Lifestyle.
Purethread’s mission is to reimagine the retail experience by creating an oasis where discerning women can discover collections of fashion, accessories, jewelry, denim, and more. Nestled in her light-filled second-floor atelier, Purethread provides a sanctuary of style and is committed to offering a carefully selected selection of timeless pieces that reflect modern elegance.
“We are excited to open our doors to vibrant communities like Shelter Island, the Hamptons and North Fork,” Heller said. “Our product offering includes a diverse collection of pieces by renowned designers from major fashion capitals such as New York, Paris, Milan, Copenhagen and Sydney, while providing a gathering place for women to call home. We also provide space.”
From established brands to emerging talent, Purethread designers include Allude, Arma, ASKK NY, Begg x Co, Blaze Milano, Extreme Cashmere, Handvaerk, Kristensen Du Nord, Loretta Caponi, Private_0204, Sumblen, TWP, Vanessa Bruno , Victoria & Woods. .
Upcoming events include Handbark’s Spring/Summer 2024 collection launch for women and men from April 11th to 13th, Carelle Jewelry pop-up shop from May 1st to 3rd, ASKK NY, Moussy Vintage, Includes denim wardrobes for mother and daughter featuring Triarchy. , TWP., May 8-10.
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