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PhonePe is gearing up to launch its own Android app marketplace called Indus Appstore on February 21st.With this, PhonePe aims to disrupt Google’s dominance over the Android app market
PhonePe is gearing up for its app store launch on February 21st. With this, PhonePe aims to break the dominance of tech giants Apple and Google with Indus Appstore.
The much-anticipated announcement event will be held in New Delhi and is expected to be attended by government officials, startup luminaries and industry executives, according to people familiar with the matter.
The company first introduced a developer platform for its Android-based app marketplace last September. PhonePe has announced that a developer will have free access to the developer platform for his first year, after which a small annual fee will be charged.
What sets Indus Appstore apart from its formidable rivals is its commitment to not charging developers any platform fees or fees for in-app payments.
Additionally, developers are free to integrate their preferred payment gateway within their applications. The move comes amid growing dissatisfaction among Indian entrepreneurs over the hefty 30% fees Google and Apple charge for in-app purchases and restrictions on developers’ choice of payment processing systems. .
According to details available on the Indus Appstore website, it offers innovative features such as video-driven app discovery and customized targeted advertising in various Indian languages, setting it apart from global competitors. It is said that it will be planned. Additionally, developers will have the opportunity to showcase their apps in over a dozen Indian languages besides English.
PhonePe’s Indus Appstore is about to launch and is poised to offer a competitive alternative to existing app distribution platforms, signaling a potential shift in the dynamics of India’s digital ecosystem. I am.
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Published date: February 8, 2024 10:51:57 IST
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