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The ABC-owned television station is teaming up with Microsoft Philanthropies to foster conversations about building wealth in the Black community with a new one-hour documentary special called “Our America: In The Black.”
In this special, we follow Microsoft philanthropy specialist Darrell Booker as he works to close the racial wealth gap through comprehensive digital programs.
As part of this new documentary, Booker helped create a list of resources to support small businesses and people in disadvantaged communities looking to improve their financial health.
nonprofit resources
The Nonprofit Tech Acceleration (NTA) program is dedicated to improving technology for U.S.-based nonprofit organizations that serve Black and African American communities. The program provides technology grants and consulting to nonprofit organizations to help them modernize processes and streamline operations with solutions that support and scale with their missions.
Small and medium-sized enterprises
Find tools, guides, and expert advice to increase your business success. Visit the Microsoft Small Business Resource Center for the latest tips and solutions to take your business to its next goal. Recent advances in AI have made it an increasingly powerful and versatile tool, and there is no denying that it is here to stay. Learn the basics of how AI works and how to use it in your small business.
Nonprofits featured in “Our America: In the Black”
- Educating Students Together: From the nonprofit organization: “Educating Students Together (EST) College Access Program has enabled economically disadvantaged students to pursue and achieve their dreams of a college education. Students Educate Together’s mission is to increase access, retention, and graduation from college.” Youth from low-income communities in foster care and historically black colleges and universities are empowered to transform their lives. It is working. ”
- Zucot Gallery: From the nonprofit organization: “ZuCot Gallery is the largest African-American-owned art gallery in the Southeast. Our 3,500-square-foot space is located in the historic Castleberry Hill neighborhood of downtown Atlanta. is one of the most prolific contemporary artists of our time, with an eclectic décor.” Check out the virtual gallery featured in the feature.
- Brown Toy Box: From the nonprofit organization: “We believe that all children should see themselves positively represented in every space they experience on a regular basis: in the toy aisle, in the classroom, and in their toys. Whether in the box or on TV, Brown Toy Box is committed to ensuring Black children normalize Black excellence, foster curiosity, and create. Our work focuses on play to break down intergenerational poverty by building 21st century skills. Paving the way to fulfilling careers and expanding ideas about life possibilities for Black children. ”
- Russell Innovation Center for Entrepreneurs (RICE): From the nonprofit organization: “RICE is an economic mobility engine for communities, empowering Black entrepreneurs and small business owners to innovate, grow, create jobs, and build wealth. We have more than 50,000 square feet of meeting, conference, and innovation space in a LEED Silver certified building, powered by a strong offering of education, networking, mentoring, and capital resources. Part business generator, part innovation lab, part museum, RICE invests in Black entrepreneurs, strengthens businesses, and creates community.”
Start your journey to empower your community and create generational wealth with Microsoft’s nonprofit resources at www.aka.ms/NTA.
Watch “Our America: In the Black” in the video player above or wherever you stream the station on Roku, Apple TV, FireTV, and Google TV. You can also find the special on Hulu’s Black Stories Always hub. This hub is the ultimate streaming destination for Black stories and storytellers year-round.
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