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Nintendo of Europe is currently responsible for all of Nintendo’s operations in Saudi Arabia, including sales, marketing and online infrastructure. Previously, Nintendo’s presence in Saudi Arabia was handled by Japan’s Nintendo Co., Ltd. This news comes from Nintendo Soup, who reports that this change will come into effect in late 2023.
Nintendo customers currently residing in Saudi Arabia can expect future changes to the way they purchase and receive games. It seems likely that Nintendo of Europe will implement an improved online distribution system, allowing residents to more easily purchase and access game download codes on the Switch eShop. This will mirror the NOE’s actions in other regions such as Israel, South Africa and Australia.
The rest of the Middle East, excluding Saudi Arabia, is still handled by Nintendo of Japan, but this may change in the future. Last summer, Nintendo France and Nintendo Benelux were absorbed into Nintendo of Europe, so it’s not unusual for them to bring even more regions under their umbrella.
We’ll see how this change affects Saudi customers throughout 2024, and how things carry over to Nintendo’s eventual Switch successor. We hope all developments are positive. Click here to learn more about what this change means.
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