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NewStore, the leading mobile-first unified commerce platform for retail brands, has secured a partnership with renowned UK lifestyle and fashion retailer White Stuff. Details about the project are limited at this time, as a NewStore spokesperson is refraining from sharing extensive information at this early stage.
Martin Farrell, senior account executive at NewStore, said in a post on LinkedIn that Whitestuff is a prominent British fashion and lifestyle brand founded in 1985 by George Treves and Sean Thomas. It was revealed that there was.
The deal also coincides with the appointment of Ben Hoskins as NewStore’s chief technology officer. In his new role, he will oversee the omnichannel store solutions specialist’s global engineering team and drive its comprehensive technology vision, culture and operations.
With operations in 55 countries, NewStore offers the NewStore Omnichannel Platform, the only retail solution that offers POS, OMS, inventory, and a fully integrated native shopping app all as a service. The platform has existing partnerships with well-known brands such as G-Star Raw, Ganni, Vince, Burton and Tom Tailor.
White Stuff also recently entered BigCommerce, a leading open SaaS e-commerce platform serving both fast-growing and established B2C and B2B brands. The brand, which manages its e-commerce operations with a small team, was looking for an e-commerce platform that could support an agile, flexible, and fast technology stack to adapt to future needs. The collaboration with NewStore represents White Stuff’s commitment to digitizing its business more broadly and providing a superior customer experience.
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