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North America’s elite National Basketball Association (NBA) has announced a new multi-year partnership with Kendall-Jackson Winery, making Kendall-Jackson the official wine of the NBA and USA Basketball and making the La Crema brand the women’s wine. It has been announced that it will become the official wine of National Basketball. Association (WNBA).
The multi-year agreement marks the league’s first official winery partnership, with Kendall Jackson and La Crema also named the official wine partners of USA Basketball’s men’s and women’s national teams, respectively.
Additionally, Kendall Jackson will be the exclusive wine for USA Basketball’s series of 50th Anniversary events this year.
As part of the deal, Kendall Jackson will participate in the league’s signature events through fan experiences, wine tastings and “wine education” for players, coaches and fans.
Kendall Jackson will serve as the presenting partner for the NBA Experience Dinner Series, a ticketed fan opportunity offered at major NBA events.
The brand will also be an associate partner for the 2nd Annual NBA Con, the league’s fan convention that will be held this summer in tandem with esports’ NBA 2K Summer League.
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Both experiences will include a pop-up wine tasting room with additional tastings and experiential showcases at the NBA All-Star, as well as the creation of commemorative wine bottles and gift products for NBA players.
“We are thrilled to welcome Kendall Jackson to the family as the NBA’s official wine partner and are excited to welcome Kendall Jackson to the NBA’s extensive portfolio of brands,” said Julie Morris, NBA senior vice president of commercial development and media. We look forward to future collaborations across our portfolio.” ”
The NBA’s commercial partners also include other alcohol-based brands such as AB InBev and Hennessy.
The partnership was announced as the final day of the regular season for the NBA 2023-24 season is set for April 14th. Meanwhile, the 2024 WNBA campaign will run from mid-May to mid-September.
Yesterday (April 4), the NBA announced a new partnership with U.S. streaming platform Roku to officially launch the first-ever dedicated FAST (Free Ad-supported Streaming) channel on the platform.
Roku is the league’s first FAST streaming partner, and the NBA FAST channel will air programming including classic games from league history, ancillary game content, highlights and recaps, documentaries and original series.
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