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Max will launch in Europe on May 21st, with the streamer expanding into Northern Europe, the Iberian Peninsula, and Central and Eastern Europe. It will then be launched in Poland, the Netherlands, France and Belgium.
The development coincides with the 2024 Paris Olympics, which will be streamed on Max in Europe, and Season 2 of House of the Dragon launches on June 21st. Paris 2024 is included in all subscription plans. In the United States, the Olympics will be streamed on Peacock.
This expansion comes as international dominance emerges as a key element in the streaming wars, with Netflix now the world leader with more than 260 million subscribers worldwide. There is.
With these launches, Max will be available in 25 countries in Europe and 65 countries and territories worldwide, after launching in the US in May 2023 and in Latin America and the Caribbean earlier this year. It means that.
Sports add-ons cover major international and European sports, including all Grand Slams in tennis (Australian Open, Roland Garros, Championship, Wimbledon, US Open) and the three Grand Tours in cycling (Giro d’Italia, La Vuelta) covers a wide range of In addition to Spain and the Tour de France, this includes the Tour de France Fam, the 24 Hours of Le Mans, and all major winter sports World Championship and World Cup events. Rights vary by country.
Flagship live linear networks on select plans in some countries are also available on Max, including CNN International in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden, and Eurosport in all countries Become.
Detailed pricing will be announced in the coming weeks and will vary by country, but here are the Max plans available in Europe:
Basic plan with ads:
- This plan allows users to enjoy Max at a lower price and also includes ads.
- It will be available initially in nine European countries, and then expanded to other countries. The Basic with Ads plan will initially be available in Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France, and Belgium.
- Users will be able to stream content on two devices at the same time.
- Content is available in full HD resolution.
standard plan:
- Users can stream content on two devices simultaneously.
- Content is available in full HD resolution.
- With this plan, you can download up to 30 pieces of available content to watch offline.
Premium plan:
- Deliver the best consumer experience.
- Users can stream content on up to four devices simultaneously.
- Full HD or 4K resolution, Dolby Atmos sound (where available).
- With this plan, you can download up to 100 pieces of available content to watch offline. (restrictions apply)
Sports addon:
- The Sports add-on provides coverage of top sporting events including Grand Slam Tennis, Cycling’s Grand Tour, Le Mans 24 Hours, Live Linear Networks Eurosport 1 and Eurosport 2, and more.
- Customers should check their local listings for the availability of rights in their country.
- Sports add-ons are sold as add-ons to the base plan.
- Users can stream sports content on two devices simultaneously (out of the available base plan streams).
Existing HBO Max subscribers can switch to Max while keeping their current profile, watch their history, and continue where they left off. In some cases, depending on your device or operating system, the HBO Max app will automatically update to the Max app. Users may also be prompted to download a new Max app when they open the HBO Max app, allowing them to start exploring a new platform with just a few clicks.
Discovery+ and Eurosport Premium SVOD subscribers will receive further details on how to join Max in due course.
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