[ad_1]
NEW YORK, February 3, 2024 (Globe Newswire) — Mr. Ding Xiongjun, Chairman of Moutai Group and Secretary of Moutai Group’s Party Committee, said during the Guizhou Moutai 2024 International Market Activities Conference that “MEI” is just a market activity. It was suggested that this is not the case. This is not only Moutai’s development philosophy, but also the ideological expression, goal and formal pattern of Moutai’s marketing activities. At the beginning of 2024, Moutai began a new journey to pursue “infinite MEI”. We will actively put into practice our value of “Look forward to MEI” and aim for a better year together with consumers around the world.
May Moutai IslandMayworld
Moutaijiu, a representative brand of Chinese baijiu, has four competitive strengths: “protection of its unique place of origin, irreproducible microbial environment, unique distillation technology passed down over thousands of years, and long-term preservation of high-quality baijiu.” We stand out from the global alcohol industry with our superiority. Competitiveness in “high-quality unblended sake” and “brand, quality, merit (the four traditional techniques of Moutai wine production), environment, and culture.” Moutai always adheres to the management philosophy that “quality is the soul of life.” He established the concept of “five craftsmanship qualities”, followed the “five lines development path”, implemented the “365 quality management system”, deeply integrated the ideas of ESG and sustainable development, and We have strived to build a community. “Mountains, water, forests, soil, rivers, and microorganisms.” In 2023, Moutai was ranked 3rd in Kantar BrandZ’s Most Valuable Chinese Brands and won with 20 brands.th Received the “China Quality Award”.
Moutai Motors has always adhered to the path of internationalization. We have done our best to make China’s voice known to the world and to tell China’s story well. To date, Mooutai has established relationships with 106 international distributors and expanded its global reach to 64 countries and regions around the world.
With the “Global Expedition with Moutai MEI”, Moutai has developed a new pattern of internationalization. Through the T3 Dialogue, a new platform for international communication has been created. The cultural connotation of Moutai has been spread through the cultural activities of the “MEI Moutai, MEI World” brand. In 2023, Moutai cooperated with international sales agents to carry out various types of marketing campaigns. Moutai Island’s “MEI” has blossomed all over the world.
MEI Expression, MEI Innovation
Moutai wine is not just an alcoholic beverage. It is also a symbol, inheritor, and transmitter of China’s liquor culture. Chinese characters””P.U.‘ talks about Moutai Island’s 1,000-year-old sake brewing culture. Chinese characters””May” reveals the philosophical meaning of Moutai as a company. Pinyin “Gongfa” interprets Moutai’s unique natural distillation technique to the world. That book, ten ThEmes Maotai EstheticLet’s take a deep dive into the “pinnacle of sake culture” and deeply interpret Moutai Sake Brewery’s corporate philosophy, “MEI.” In the process of internationalization, Moutaikan has adopted “MEI” as the international expression of its “aesthetics” and is helping the world to “understand” it through Chinese characters. As a window, Moutai strives to make the world aware of Chinese brands, learn about Chinese companies, and gain a comprehensive understanding of China.
Innovation is the “source of vitality” for brands. Through innovative forms of international communication activities such as “Moutai Day”, “Moutai Banquet”, and “Moutai Gala Dinner”, Moutai Liquor integrates Chinese liquor culture with the culture of each country, and has a brand culture that covers “high-end liquor”. We have built a system. , Wonderful Life, Wonderful Connections.” It is steadily growing into a global mega-IP for Chinese baijiu.
MEI time, MEI life
In 2023, Moutai, with its excellent resource integration ability, adheres to the idea of ”MEI time, MEI life”, actively advocates a new lifestyle, and builds a more diversified consumption scenario. We surprised the taste buds of consumers with Maotai Ice Cream and Maotai Ice Cream. “Maotai-flavored latte” and “Maotai-flavored chocolate” became a hot topic. The MOJT “Taste of Guizhou” cocktail series has attracted the brand to a wider audience. Moutai takes an active role in the revitalization, diversification and internationalization of Chinese baijiu by continuously innovating “MEI” products and creating a higher quality “MEI life” in “MEI time”. plays a leading role.
Maotai has been practicing the “MEI” lifestyle while pursuing a common “MEI” life. Maotai realizes the value of “MEI” in life by practicing the concept of “MEI” in life. Moutai has always been committed to meeting the demands of people seeking a better life by providing “MEI” products and “MEI” services. Moutai’s mission is to provide people around the world with more options for a happy life.
Looking back, Moutaijiu was a vivid example of the internationalization of Chinese baijiu brands, with its unique distillation technology and deep cultural accumulation. Looking to the future, Moutai is leading China’s baijiu brand to a broader global market, with a focus on product and culture. Moutai will seize the new opportunities of globalization and at the same time explore new paths towards internationalization. Moutai will inject vitality into the overall internationalization of Chinese brands with a variety of new products. I am confident that Moutai, China will shine even brighter in the future when we share “MEI” with the world.
Moutai plans to launch a series of online marketing campaigns with the theme of “Colorful Spring Festival” on international social media platforms during the festival to better convey the brand’s aesthetics to the world. Fans from all over the world are celebrating the festival in traditional Chinese style, participating in fun games, and receiving wonderful gifts from Moutai. You can spend your time there.
CONTACT: Winnie Hu moutaiglobal at moutaichina.com
[ad_2]
Source link
