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FORT LAUDERDALE, Fla. — Apple senior vice president Eddie Cue thinks Inter Miami owner Jorge Mas is crazy.
Sign Lionel Messi? Are you kidding?
“He had a dream of signing Messi, but I thought he was crazy. Crazy people sometimes do amazing things,” Cue said on Wednesday. Speaking next to MLS Commissioner Don Garber at Chase Stadium before Inter Miami’s season opener.
MLS and Apple continue to ride the wave of momentum created by Messi when he joined Inter Miami last summer.
“I won’t give exact numbers, but before Messi, the US was very dominant. After Messi, that changed a lot,” Cue said of Messi’s impact on Apple’s subscriptions and viewership. Told. He had a significant number of subscribers from South America and Europe. So that was a big change. ”
Apple TV’s latest documentary, Messi’s World Cup: Rise of a Legend, also premiered on Tuesday night, with Cue introducing Mas to Messi and giving behind-the-scenes access to Qatar’s exploits at the 2022 World Cup. admitted that it was connected to
Apple TV also saw “significant” subscriber growth thanks to Messi and plans to capitalize on its second year of streaming MLS games with MLS Season Pass.
“From what I understand, he seems to feel very comfortable here. We’re rooting for him very much. We couldn’t be more excited,” Garber said. . “So we have to remember that the best players in the history of the game are in Major League Soccer.”
Gerber said MLS is more talked about internationally than domestically because of Messi.
But he also understands that Messi’s presence in MLS is fleeting.
“At some point Messi will not be in our league. Who will be the next Messi? When David Beckham leaves, when Thierry Henry leaves, when Zlatan leaves, everyone will It’s no different than I thought it would be,” Garber said.
In the meantime, Garber is concerned about Messi’s experience in South Florida and how the league continues to grow in a positive direction for potential soccer stars.
“Get [Messi] Signed was a statement regarding Major League Soccer that said, “We can compete” and “we can provide a great experience in a competitive environment where players can further advance their careers.” One day there will be another Leo Messi. And I hope MLS is in a position to sign that player.”
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