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CHICAGO — Lifestyle brand Ghost has partnered with General Mills of Minneapolis to make its first foray into the food space with two new protein cereal products: Ghost Protein Cereal “Peanut Butter” and Ghost Protein “Marshmallow.”
Marshmallow cereal contains Lucky Charms marshmallows and 17 grams of protein per serving, and peanut butter cereal contains 18 grams of protein and 6 grams of sugar per serving. Ghost says both cereals are “good sources of calcium.”
“Functional foods are an obvious and long-awaited extension of our brand, and nothing could be more Ghost-like than launching our own, better-for-you protein cereal,” said Co-Founder and Chief Executive Officer. Dan Lourenco said. Ghost. “Cereal has been part of Ghost’s DNA since our inception. From our first YouTube video to the Ghost ‘Cereal Milk’ protein flavor we launched, this moment has been a long time coming. I did. It’s all about who you play against, and we’re honored to collaborate with one of the legends of serial gaming, General Mills, on this exciting product. ”
Ghost Protein Cereal will be available in limited quantities on the brand’s website starting April 10th and will be available at mass retailers and national grocery stores later this month for a suggested retail price of $9.99.
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