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Piper Sandler’s biannual teen survey found that teens still strongly favor the iPhone over Android. 85% of teenagers surveyed own an iPhone, and 86% said they would buy an iPhone as their next smartphone.
Although iPhone remains the most popular smartphone among teens, the percentage of teens who own an iPhone is down from 87% in October 2023, and 88% plan to buy one.
As for the Apple Watch, 34% of teens said they use it, the same as last fall. Still, teens’ intent to purchase an Apple Watch increased by 3%, with 13% saying they would buy one within the next six months.
Teens also strongly support Apple Watch over other smartwatch brands, with only 39.4% saying they own one. The most popular watch brand was Apple Watch, followed by Casio and Rolex.
In addition to this, just over 30% of teens report using Apple Music. Less than 5% of teens reported watching Apple TV+ on a regular basis, indicating that the service is not well-liked by his teen audience. I am.
According to the report, weekly usage of virtual reality gadgets increased from 10% to 13% compared to fall 2023. Although this number is relatively low, it shows that interest in these technologies is growing.
The study also found that 33% of young adults in the United States now own a VR headset, up from 31% a year ago. The introduction of Apple Vision Pro, which hit stores in February, may be the reason for the increased interest in VR gadgets.
The excitement around Apple Vision Pro will ultimately help its rivals sell cheaper VR headsets. Analysts estimate that Apple will ship up to 250,000 Apple Vision Pro units in the US by the end of the year.
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