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(Reuters) – Apple’s (NASDAQ:) smartphone shipments fell by about 10% in the first quarter of 2024 due to increased competition from Android smartphone makers aiming for the top spot, data from research firm IDC shows. It was revealed on Sunday.
From January to March, global smartphone shipments rose 7.8% to 289.4 million units, with Samsung (KS:) taking the top spot among mobile phone manufacturers from Apple with a market share of 20.8%.
The iPhone maker’s sharp decline in sales comes after a strong performance in the December quarter, when the company overtook Samsung to become the world’s No. 1 mobile phone maker. The company returned to second place with a 17.3% market share as Chinese brands such as Huawei increased their market share.
Xiaomi (OTC:), one of China’s top smartphone manufacturers, occupied the third place with a market share of 14.1% in the first quarter.
South Korea’s Samsung launched its latest flagship smartphone lineup, the Galaxy S24 series, at the beginning of the year, and shipped over 60 million smartphones during the same period.
Data provider Counterpoint previously announced that global sales of Galaxy S24 smartphones increased by 8% in the first three weeks of launch compared to last year’s Galaxy S23 series.
Apple shipped 50.1 million iPhones in the first quarter, down from 55.4 million in the same period last year, according to IDC.
Apple’s smartphone shipments in China decreased by 2.1% in the final quarter of 2023 compared to the same period last year.
The decline comes as some Chinese companies and government agencies restrict their employees’ use of Apple devices, a move that mirrors U.S. government restrictions on Chinese-made apps for security reasons. This highlights the challenges facing U.S. companies in this market.
The Cupertino, Calif.-based company will hold its Worldwide Developers Conference (WWDC) in June, focusing on updates to the software that powers iPhones, iPads and other Apple devices.
Investors have been watching for updates on Apple’s artificial intelligence developments, but the company has so far said little about incorporating AI technology into its devices. The company lost its title as the world’s most valuable company to Microsoft (NASDAQ:) earlier this year.
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