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Traditional Medicinals® (TM), an organic tea company based in Sebastopol, California, worked with its suppliers to recently conduct a supply chain impact assessment in accordance with the Natural Capital Protocol (NCP).
NCP is a decision-making framework that enables organizations to identify, measure, and evaluate direct and indirect impacts and dependencies on natural resources.
Jamie Horst, Chief Purpose Officer at TM, said: “This research advances the assessment of nature-based impacts in the context of global climate projections and biodiversity threats, and other measurement and disclosure opportunities. Now we can start.” Understanding this data can help you plan better and incorporate resilience into your decision-making and investment strategies. ”
TM is celebrating a memorable year. The plant-based, purpose-fueled business has been around for half a century since its 1974 founding by visionary activist Drake Sadler and fourth-generation herbalist Rosemary Gladstar. We have been supplying healthy tea to North America for many years.
“Both co-founders were deeply invested in creating systemic change, especially in the way the business was run,” Horst says. “And in particular, addressing poverty across the supply chain, which experiences many inherent inequalities.”
The great benefit was that people’s health improved in the process.
Since then, TM has become one of the fastest growing tea brands on the continent.
What is TM tea?
“From the beginning, TM’s mission has been to inspire people to nourish their bodies, minds and spirits through the goodness of plants,” said Horst, who has been with the company since 2019.
TM is “committed to fostering a positive connection with the wisdom of plants for the well-being of people and the planet,” she says.
“The goal of making tea and changing lives go hand in hand,” says Horst. From certified organic and non-GMO ingredients to our commitment to renewable energy, TM represents an industry leader, if not a model, in blending environmental and social responsibility with economic success . “In all our activities, we strive to uphold the three pillars of sustainability: environmental protection, social equity and economic viability.”
And it is Holst’s responsibility to ensure that these three pillars are reflected in every discussion of every decision. “My role is to ensure that purpose-driven practices are integrated into every aspect of our business operations,” she says. It requires a lot of upfront vision, goal setting, reporting, and measurement. We ensure that all of this is properly tracked and aligned, from the board of directors to the executive team to the entire organization. ”
Two years ago, even human resources came under Mr. Horst’s direct control. “This is ideal because it makes sure that every job is a ‘purpose’ job, and that every employee is inspired to see how their daily contributions impact the world we want to see.” Because I want to be able to understand how things are done.”
TM is gradually expanding its product line and market presence, particularly in Canada, where growth is particularly strong. At the same time, the company began expanding its offering beyond its core selection of more than 30 high-quality, ethically sourced organic herbal teas, categorized into his nine wellness collections such as Detox and Relaxation. . For example, we also offer lozenges made from the same high-quality, ethically sourced, organic herbal ingredients to soothe and support throat health and digestion. “After all, you don’t always have access to boiling water. What if you’re on a plane?” Horst says.
“Like most movements in TM history, lozenges were born out of consumer demand,” Horst says. “At TM, we are always focused on innovation. We are dedicated to developing new product formulations that align with emerging trends in health and wellness.”
For example, “Consumers are increasingly seeking products that address not only their physical health, but also their mental and emotional well-being. So we now recognize the interconnected nature of mind, body, and spirit.” We are actively researching formulations and products that align with a holistic approach to health.”
The purpose is in the bag
Holst reminds us that about 80 percent of the world still uses plant medicines as their primary treatment. “And what I think is really great about herbalism is that it gives us tools for self-care and community care so that we can take care of ourselves and our loved ones. Healing is all around us if we take the time to tap into it.”
Along these lines, Horst points out that TM focuses on sustainable sourcing of medicinal herbs, which relies on both health philosophy and business revenue. Approximately 40 percent of the earth’s wild plant species are at risk of extinction. The FairWild Standard, established by a global conservation and economic development organization, provides a framework for companies to responsibly source wild plants (e.g., harvest them at sustainable levels). But while the people-plant-planet triangulation is here in TM’s DNA, this standard also ensures that workers are paid fairly and treated with respect.
“We’re really proud of the fact that we continue to formulate FairWild-certified ingredients,” says Horst. “About a third of TM’s herbs are wild-collected, which means someone actually goes out into the meadows, fields, and forests to collect leaves, fruits, berries, flowers, and roots, and brings them back to the world. “This means that we are supplying a comprehensive supply chain system.”
“By designating those areas as Fair Wildland, we understand all the biodiversity that exists there and are adding more to these very rural areas without changing or impacting land use. It can bring economic value.” [introducing] More harmful forms of extraction…We are committed to 80 percent Fairly Certified Herbs by 2030…Fairwild is our largest We believe that this is one of our conservation activities. ”
Sustainability pervades
In mid-August, TM innovated and operated the world’s first solar-powered tea factory. It is still the largest. And the company has since expanded its environmental efforts with an accepted science-based goal of reducing Scope 1 and 2 greenhouse gas emissions by 42% by 2030. Our operational footprint is minimal,” says Horst. “We have also set a goal to reduce Scope 3 impacts by 2050.”
Additionally, after nearly a decade of research, TM has achieved Biodegradable Products Institute (BPI) certification for its new compostable tea packets. “This is the world’s first BPI certified tea wrapper,” says Horst. “So for us, it’s about going beyond just the people directly involved in our supply chain to making sure their families and communities are truly healthy.”
Here’s a great example of that philosophy in action.
TM has partnered with several Stanford University doctors to provide telemedicine in some rural areas of the Philippines where the company sources its tea bag paper. Stanford physicians collaborate with local field health networks. In addition to multiple virtual visits, TM brings a team of doctors from Stanford University with him once or twice a year. “Plus, we provide all the equipment.”
For example, Holst says: [machines] This is the first time that we will be using it in conjunction with obstetrics and gynecology. We currently believe we have reached approximately 47,000 people through this program. ” With partnerships like this, everyone succeeds. “Otherwise, every day our framers spend away from the farm reduces their income.”
One of the primary functions of the partnership is to provide local physicians with a trusted resource. They’re all affiliated with Stanford doctors, so “if you have any problems, if you need a referral, if you need a second opinion, you can contact a doctor right here in the United States.” We are now equipped to open community clinics. ”
What does it have to do with tea prices in China?
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