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The Frito-Lay Variety Pack campaign with Hasbro celebrates moments of connection with new TV spots and gaming experiences that give players a chance to win daily prizes.
Plano, Texas, April 1, 2024 /PRNewswire/ — Frito-Lay® Variety Packs has partnered with leading toy and game company Hasbro to show families how Frito-Lay snacks can make snacking occasions more fun and bring everyone together. As his two brands dedicated to inspiring everyday fun, Frito-Lay Variety Pack and Hasbro’s new campaign brings its iconic snack and gaming experience to life like never before, giving families a chance to win prizes. We offer you the chance to $1,000 game chest.
Frito-Lay Variety Pack’s new TV spot, “Game of Snacks,” invites viewers to step into a larger-than-life world inspired by Hasbro during snack time.
Currently airing across TV, digital and social media platforms, the campaign brings the fun world to life across four series. Throughout the day, they can watch Frito-Lay’s variety shows while immersing themselves in the vibrant, life-size worlds of Hasbro’s popular games such as THE GAME OF LIFE, CHUTES AND LADDERS, HUNGRY HUNGRY HIPPOS, and CONNECT 4. Follow family and friends who enjoy his pack.
“Frito-Lay Variety Pack is excited to partner with Hasbro, which unites generations of fans and families through gaming experiences, to further promote the enjoyment of everyday treats through a bright and fun campaign. Together, we , we want to encourage families to: ”Whether it’s a family game night or a road trip, cherish the moments of connection and add even more fun and flavor to make this quality time even better.” Make it memorable. ” melissa mirandaVice President of Portfolio Marketing for Frito-Lay Variety Pack.
For families to join in on the fun, limited edition Frito-Lay Variety Packs featuring popular Hasbro board games are now available in stores nationwide. The pack also includes a QR code to access a new interactive web game, allowing players to explore animated worlds inspired by both brands.
To play a Frito-Lay Variety Pack game, participants must scan a QR code inside the box and select an environment to open the virtual game board. Players travel around the game in cars inspired by the game, collecting Frito-Lay snacks and finding shortcuts to their goals along the way.
From now on May 19thplayers have a chance to win valuable game chests $1,000 Includes daily Frito-Lay snacks, Hasbro games, and more.
“With an extensive portfolio of the world’s most popular board games, Hasbro connects fans and families through gaming experiences that are fun to play, fun to watch, and fun to share. With the Frito-Lay Variety Pack “This campaign is a natural extension for us, a brand that celebrates making the most of family connections through snacks and adventures that bring a smile to everyone’s faces.” Matt ProulxVice President of Global Experience, Partnerships and Music at Hasbro.
For more information on how to play and win, visit fritolayvarietypacks.com/hasbro.
about frito-lay north america
frito-lay north america it is 25 billion dollars Net sales of PepsiCo Inc.’s (NASDAQ: PEP) Convenience Foods division. For decades, Frito-Lay’s portfolio of beloved products has brought smiles to millions of families around the world, including Fritos.® Corn chips, Lay’s® and frills® potato chips, doritos® and tostitos® Tortilla chips and branded dip, Cheetos® Snacks, Stacey’s® pita chips, popcorner® pop snacks and sunchips® Multigrain snack. The company operates more than 40 manufacturing facilities across the United States. Canada, also has an expansive distribution network serving more than 315,000 retail customers each week through a direct-to-store delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and its people. For more information about Frito-Lay, visit FritoLay.com on X (@FritoLay), Instagram (@FritoLay), and Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than 1 billion times a day in more than 200 countries and territories around the world.PepsiCo is $91 billion This is driven by a portfolio of complementary beverages and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide variety of enjoyable foods and beverages, including: 1 billion dollars Estimated annual retail sales, respectively.
Guiding PepsiCo is our vision to become the world leader in beverages and convenience foods by winning with pep+ (PepsiCo Positive). pep+ is a strategic end-to-end company that puts sustainability and human capital at the heart of how we create value and growth by operating within planetary boundaries and making a positive difference for the planet and its people. This is a transformation. For more information, please visit: www.pepsico.com,continue X (Twitter), Instagram, Facebookand linkedin @PepsiCo.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonders of storytelling and the exhilaration of play. With a portfolio of iconic brands including Magic: The Gathering, Dungeons & Dragons, Hasbro Gaming, NERF, Transformers, Play-Doh, and Peppa Pig, Hasbro delivers worldwide viewership through toys, consumer products, games, and entertainment. We provide an engaging brand experience for our customers. As a premier partner brand.
Hasbro is built on the purpose of creating joy and community for everyone around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been recognized as one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute, and one of the 50 Most Community-Oriented Companies. I have consistently received high praise as a citizen. For more information, please visit https://corporate.hasbro.com.
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