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This post is sponsored by First Page
As a Google Premier Partner with offices in 11 countries, First Page specializes in performance marketing and digital advertising, delivering innovative solutions to help businesses stay ahead of the competition. As a finalist in the “Best Use of SEO/SEM” category at the 2023 Asia E-Commerce Awards, First Page played a key role in reshaping consumer perceptions of the Cathay brand. Beyond travel, Cathay Shops is expanding its presence in the lifestyle scene by expanding into various lifestyle pillars such as payments, wellness and e-commerce.
Expansion into lifestyle
The goal was to further strengthen Cathay Shops’ current image and introduce existing customers to a wider range of products and services that enhance their lifestyle. This rebranding needed to be effectively communicated across all consumer communication channels, including search engine optimization (SEO). Traditionally, “push” channels such as press releases and social media marketing have been used to maximize brand awareness. These methods are intended to make the information as widely available as possible. SEO, on the other hand, is the opposite: this “pull” technique aims to attract a niche demographic to your information when a user searches for a specific keyword. The aim was to drive targeted traffic to Cathay Shop’s offerings and re-identify it as a lifestyle site in the eyes of consumers.
First page SEO approach
Cathay shops offer many products in different categories, such as electronics, wine, etc., which creates an opportunity within the scope of the objective. Remarkably, First Page reverse-engineered traditional awareness marketing techniques to drive traffic to specific product pages. In doing so, First Page supported Cathay Shops’ efforts to broaden the way consumers who visited these product pages thought about the brand.
First Page has made certain product pages more search engine friendly, moving these products from the second page to the first page of search engine results. By doing so, visitors can easily find these products listed on the Cathay Shops platform, resulting in an increase in shoppers and sales.
Cathay Shops’ Remarkable Growth
Through reverse engineering traditional awareness marketing techniques, SEO accelerated Cathay Shop campaigns and increased consumer awareness of Cathay’s e-commerce products through targeted optimization on specific product pages. Succeeded.
First Page understands the importance of creativity and adaptability as the SEO landscape continues to rapidly evolve. The future of SEO includes not only understanding algorithms and analytics, but also anticipating and responding to consumers’ ever-changing demands and preferences. With a proud focus on innovation, First Page aims to remain a pioneer in Hong Kong’s digital marketing industry.
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