[ad_1]
What you need to know
- According to a report by Consumer Intelligence Research Partners (CIRP), 13% of iPhone buyers will switch from Android to iOS in 2023.
- This number is down from the previous year, when 15% of iPhone buyers came from Android smartphones.
- However, over five years, iPhone purchases have steadily grown from Android smartphones at a rate of 11-15%.
iPhones dominate the mainstream market in North America, leaving even the best Android smartphones neglected. In fact, in the second quarter of last year, 53% of U.S. smartphone shipments were iPhones, according to Counterpoint Research. But a new report from Consumer Intelligence Research Partners (CIRP) says fewer iPhone buyers will switch from Android smartphones in 2023.
The report concludes that Apple’s advantage comes from convincing current iPhone users to buy another iPhone. Although a certain number of her Android users switch to his iOS each year, those numbers pale in comparison to his iPhone upgrades. According to a CIRP report, at least 85% of iPhone sales come from users who already own an iPhone.
Meanwhile, CIRP found that 13% of iPhone buyers switched from Android smartphones. This is 2% less than the 15% figure in 2022, but the same or higher than the 2019-2021 figure. Over the past five years, the percentage of people who buy an iPhone from an Android smartphone has fluctuated between 11% and 15%.
The report’s findings are both good and bad news for Android smartphone manufacturers. On the other hand, the rate of Android users switching to iOS is not increasing rapidly every year. On the other hand, a certain number of Android users leave the platform every year in favor of iOS.
Indeed, Android remains the champion of the global smartphone market. According to a Statcounter report from January 2023 to January 2024, almost 70% of all smartphones worldwide run Android. No other operating system comes close to this, with iOS at nearly 30%, less than half that of Android.
However, it is clear that Android is losing out to iOS in major markets. In a separate report covering the same period, Statcounter found that 61% of smartphone users in the United States run iOS.
The situation could certainly get worse, but Android OEMs will need to do something to stop the bleeding and preserve valuable North American market share.
[ad_2]
Source link
