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Maybe Americans already have enough dog shampoo and fancy nut butters.
At least that’s one interpretation of a new poll that found low interest in Meghan Markle’s new lifestyle brand.
A whopping 68% of respondents said they were not interested in American Riviera Orchard.
Less than a fifth of voters said they were interested in the upcoming range of products, and 14% said they weren’t sure.
Americans are still not enamored with a variety of high-end cooking utensils and seasonings.
The Duchess of Sussex is back on Instagram with a new luxury lifestyle called American Riviera Orchard
The nationwide survey of more than 1,400 adults by DailyMail.com/TIPP is tough reading for the Duchess of Sussex, who teased her new product line on Instagram last month.
According to the study, there’s a good chance that 46.5 million U.S. adults checked out her cookware and tableware, but Markle’s marketing team likely wanted more engagement.
She revealed her plans in a teasing ad that showed her arranging flowers and posing in soft focus in a black ballgown in the kitchen of her Montecito, California mansion.
She plans to sell a near-exhaustive list of household goods, stationery, cooking utensils, garden supplies, beverages, food, seasonings, and even shampoo and conditioner for pets.
It’s likened to Martha Stewart and Gwyneth Paltrow’s product empires.
The venture comes amid mixed success since she and Prince Harry stepped down as senior royals in 2020.
The $20 million Spotify deal ended last year after only delivering one podcast series since its inception in 2020.
The new brand is seen as a further development of The Tig, a lifestyle website she founded before she met Prince Harry.
Meghan shared a video giving viewers a hint of what they can expect from her brand. There’s a clip of Meghan cooking in her kitchen, which is filled with high-end cooking utensils.
Still, Harry’s 2023 memoir, Spare, is a bestseller, and the pair are producing two shows for Netflix.
Duchess Kate has said little publicly about American Riviera Orchard, with the only hints of what’s to come coming in the form of nine cryptic Instagram posts revealing the brand name and logo. ing.
It is expected to be released in the coming weeks.
Marketing experts say this could push her sales into six figures within weeks.
The company’s Instagram account already has 590,000 followers.
But critics are harsh about the new brand and its classic calligraphy logo.
It goes by a variety of names, from “hurried” to “ridiculous.”
Markle has come under fire for launching the service after Kate, Duchess Kate, was undergoing cancer treatment.
DailyMail.com columnist Kennedy said the “gleaming greige lifestyle brand” was becoming “a big headache for Princess Neverwas”.
Biographer Angela Levin predicts that the duchess will “begin a new project within six months”.
Markle’s luxury products may be beyond the means of most American consumers
Prince Harry and Duchess Kate have two shows and other projects in the works for Netflix
Our research suggests that making a sale may be more difficult than expected.
Only 18% of respondents said they were interested in this brand.
There was little difference between men and women’s impressions of American Riviera Orchard.
Blacks and Hispanics (34%) were more than three times more likely to be interested than whites (11%), which may reflect Markle’s mixed-race background.
Democratic voters were more enthusiastic about the brand than Republicans.
Still, less than a third expressed interest.
Like the 42-year-old duchess, millennials have been some of Markle’s most avid consumers.
A third of people aged 24-44 were interested in the brand, compared to just 3% of people aged 65 and over.
This study has a margin of error of +/-2.7%. The survey was conducted earlier this month by TIPP, known for its accuracy.
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