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The City of Turlock will continue its efforts to support local small businesses with two free seminars on e-commerce and media relations.
The e-commerce workshop for small and medium-sized enterprises will be held in three seminars. Today’s first seminar is scheduled for 10:00 a.m. to 11:30 a.m. and will provide an overview of e-commerce. Describe the e-commerce landscape and e-commerce platforms and technologies.
The second seminar will be held on April 24th from 10am to 11:30am and will cover getting your business ready to sell online. This seminar covers developing an e-commerce strategy and building an online store.
The third and final seminar will be held on May 8th from 10am to 11:30am and will provide an in-depth look at digital markets. Learn about leveraging online marketing channels and managing customer relationships and feedback.
This workshop will be led by Kathryn Kim Ramos, Small Business Development Center Advisor and Digital Marketing Consultant.
All three E-Commerce Workshop seminars will be held at City Hall, 156 S. Broadway. To register, visit bit.ly/turlockecommerce3.
A media relations seminar titled “How to Get Your Business in the News” will be held from 10 a.m. to 11:30 a.m. April 26 at the Carnegie Arts Center, 250 N. Broadway. This seminar will teach businesses how to get free positive media coverage for their business or event, and provide insight into media relations for beginners.
Other topics covered include:
• Effective communication skills.
• How to build relationships with journalists.
• Crisis management training
• How to maximize media exposure
• Strategic public relations (PR) planning
Alan Sanchez will be the speaker. Mr. Sanchez, of The Peoples Media Relations, is a former “Good Day Sacramento” and KSBW Channel 8 News reporter from Monterey, where he has brought positive news coverage to local small businesses, nonprofits, and Northern California events. We have over 20 years of experience.
To register for this seminar, please visit:
https://www.eventbrite.com/e/how-to-get-your-business-on-the-news-tickets-868725179397?aff=oddtdtcreator
These free business seminars follow on from the second annual Turlock Business Conference held on March 14, which included speakers Stanislaus State Professor of Business Economics and Foster Farms Endowed Professor Gökce Soydomir, Ph.D. , Somjita Mitra of the California Department of Treasury, and Jessica Bolen of Retail Strategy.
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