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Bestway Europe takes a configurable approach with a headless front end, maximizing flexibility and customization to create engaging customer experiences, simplify complexity, and adapt to dynamic market conditions. Adapt quickly.
Austin, Texas and Milan, February 19, 2024–(BUSINESS WIRE)–BigCommerce (NASDAQ: BIGC), the leading Open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, announced today that Presenting Bestway Europe, one of Europe’s largest manufacturers of sporting goods. Leisure Products launched Bestway Italy and Bestway France on the platform with the aim of expanding its business and providing an enhanced user experience. At the heart of Bestway’s growth strategy is the brand’s digital transformation to deliver the best customer experience at every touchpoint, while expanding into Italy and France, with more European markets to follow.
“Our mission is to provide unparalleled customer service to our loyal shoppers in Italy, France and across Europe and position ourselves as a frontrunner in the digital landscape,” said Simone Zesi, Bestway Europe CEO. says Mr. “We recognize the importance of digital transformation in industry restructuring, and our unwavering commitment to digital innovation will enable us to deliver exceptional value, meet evolving customer needs, and solidify our position as a market leader. Embracing this transformation is important not only to our success, but also to staying ahead of our competitors and ensuring our customers receive the best possible solutions. It is also essential.”
Bestway’s existing monolithic e-commerce system had security, performance, and scalability limitations that resulted in a high total cost of ownership and forced the company to look for a more flexible, modular solution that could grow with the company. . Bestway turned to his BigCommerce agency partner, Adiacent, to design a configurable headless site with robust enterprise components. This freed up possibilities that were complex and resource-intensive to implement.
“When building a complex project like Bestway Europe’s market site, we choose the right technology stack to maintain transparency, enable openness and flexibility, adopt solutions into our workflows, and ultimately… Embracing change is of the utmost importance. No digital commerce project is the same. By working with BigCommerce, their strong expertise and valuable technology partner greatly contributed to the success of the project,” said Adiacent’s Digital Commerce Consultant. said Tomasso Galmacci.
Bestway’s composable commerce approach allows it to quickly and seamlessly adapt to dynamic market conditions and evolving customer demands. Modular building blocks guided by MACH principles enable Bestway to seamlessly implement a robust cross-border strategy, efficiently address the unique requirements of diverse markets and regions, and drive market growth and market penetration. can.
“The BigCommerce project encompasses both front-end and back-end functionality and will help propel Bestway’s e-commerce capabilities to an advanced level. “This facilitates the seamless integration of new features without the need for frequent project overhauls. updates are guaranteed to keep the user experience in sync with the ever-evolving market environment and future developments,” said Enrico Ticozzi. Director of e-commerce, IT and legal affairs at Bestway Europe.
Bestway Europe joins a growing list of enterprise merchants using BigCommerce’s composable commerce architecture, including Selle Italia, Bluespresso BV, Dutch distributor of Lavazza, Ted Baker, MKM Building Supplies, Jimmy Brings and Cambio Bike .
“B2C and B2B e-commerce is growing rapidly in Italy, and medium to large retail brands are leveraging headless composable commerce to “We are future-proofing our e-commerce operations and driving innovation and success.” “Bestway is a great example of this, and we look forward to working with Adiacent to help Bestway enter new markets and accelerate growth.”
Click here to learn more about BigCommerce’s enterprise ecommerce solutions.
About Big Commerce
BigCommerce (Nasdaq: BIGC) is the leading open SaaS and composable e-commerce platform that enables brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides customers with sophisticated, enterprise-grade features, customization, and performance that are simple and easy to use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., La Perla, MKM Building Supplies, United Aqua Group, and Uplift Desk. doing. For more information, please visit www.bigcommerce.com or follow us below. XLinkedIn, Instagram, Facebook.
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View source version on businesswire.com. https://www.businesswire.com/news/home/20240219574972/ja/
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