Benzinga reveals 1 in 8 Android users will switch to Apple in 2023

Benzinga – By Rounak Jain, Benzinga Staff Writer.

Apple’s (NASDAQ:AAPL)’s dominance in the US smartphone market has been established for many years, pegged at 64% in the latest numbers. One in eight Android users plans to switch to her iPhone in 2023, according to a new report.

what happened: Confirming the popularity of Apple’s iPhone among smartphone buyers, a new report from market intelligence firm CIRP reveals that Android users are consistently switching to iPhones.

According to CIRP’s latest report, 13% of Android users switched to iPhone in 2023. That’s 2 percentage points lower than his 15% in 2022, but still comfortably above his four-year average of 10%.

This can be a headache Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) Googleis trying to promote its Pixel smartphones with big promotions, including a Super Bowl ad earlier this week.

Google is also partnering Samsung Electronics Co., Ltd. (OTCPK: SSNLF) is bringing some of its new Generative AI features to Samsung’s latest smartphones, the Galaxy S24 series.

The report states, “Apple will rely even more on the oft-discussed ‘walled garden,’ creating barriers for Android users to seamlessly communicate with iPhone owners and discouraging Android owners from switching.” “Indirectly encouraging them,” he said, explaining Apple’s strategy to attract Android users to its platform.

But there are reasons to be concerned. Apple can’t rest on its laurels, even though it maintains double-digit rates of attracting Android users to the iPhone.

Apple’s latest flagship product, according to a recent report by a data analytics firm. iPhone15 pro They don’t do very well when it comes to customer satisfaction. Despite the A17 Pro chipset, design, and camera upgrades, buyers are the least satisfied with the iPhone 15 Pro.

To make matters worse, all four iPhone 15 models have seen a drop in five-star customer ratings. Will the upcoming AI-enhanced iPhone 16 series help Apple overcome this precipitous decline? Only time will tell.

Click this link to see more of Benzinga’s Consumer Tech coverage.

Read next: Apple adds affordable ‘SE’ model with Dynamic Island to iPhone 16 series: Report

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