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Outbound Travel 2024: Asia is booming, Europe is slowing down
Written by Saniya Zampure
Skift Research’s Global Travel Outlook 2024 takes an in-depth look at the key regions driving global travel performance and growth. Looking ahead to 2024, we expect Europe to normalize to stable growth levels and Asia-Pacific to become the key growth driver.
The Skift Travel Health Index reveals that all regions are recovering. Growth in Europe has been depressed due to the influence of multiple economic and geopolitical factors. Global travel averages have surpassed pre-pandemic levels as the Asia-Pacific region rebounds, driven by China’s economic reopening and strong domestic travel.
Now that the full impact of open borders has become a reality, the moment for Asia’s revenge journey has arrived. There is significant scope for the region to recover and then grow further. We believe Europe’s revenge travel boom is stable and that lingering geopolitical instability, economics and extreme weather events may impact tourist numbers in the region. We expect growth in all regions, but Asia Pacific will be stronger than Europe, which is slowing.
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This report looks like this:
- Asia Pacific will drive growth in 2024
- Europe’s growth slows down
- Europe travel forecast modest
- Dynamic growth in Asia
Skift Research provides unique research, analytics, and premium data tools to help travel industry leaders and their teams better understand their industry and the external forces driving change.
Our team uses financial and economic analysis and proprietary research data to support qualitative observations and travel-focused forecasts. We work with more than 25 data partners across the travel industry to provide timely insights into sector and country performance.
Combining extensive industry experience, rigorous quantitative analysis, and access to executives from nearly every major travel company, we aim to help you understand the industry and the external forces shaping the future of travel. , can publish more than 50 comprehensive research reports annually. .
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