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Apple’s recent AI news came as a big surprise. And now, the latest rumors have reportedly been confirmed. Whatever happens next, everything seems to have changed with the iPhone and we need to avoid significant security and privacy risks…
Apple is more private and secure than Android. This has been Apple’s belief since the beginning and governs its approach. But these differences are diminishing as Google strengthens security and privacy and Apple makes concessions of its own.
We will inform you of the latest news from China. Last week’s surprising report that Apple was in talks with China’s Baidu about a generative AI deal has come true, according to local media. The transaction has been completed. Chinese generated AI is coming to his iPhone in China.
Baidu’s AI models are approved by the Chinese state, which has strong ties to the company. You may remember reports that even suggested connections to military AI, but these were denied. Still, this is interesting territory for Apple, which values privacy.
“Apple plans to use Baidu’s Ernie Bot for iPhone 16, Mac OS, and iOS 18 in China.” south china morning star “According to reports on Monday, china star market, [and] Following Friday’s report, wall street journal Apple said it has held initial discussions with search engine giant Baidu. ”
China’s AI environment is (understandably) regulated, with only government-approved models allowed. And while the main focus of these approvals is censorship and prevention of dissent, in the case of China there is always a context of surveillance, surveillance and control. This is an area that Apple has been working on since its early days in China, and has been exacerbated by its growth there.
But AI is the most difficult path to tread, as it has the potential to rapidly expand its role in our smartphones and in our lives. And because granting or denying access to the most sensitive information is an ongoing challenge. It is clear that Baidu is subject to the same national security laws that have been discussed at such length regarding ByteDance/TikTok, Huawei, and others.
When speculation first began about Apple’s generative AI plans for iOS 18, everything would be done on-device and Apple would build hardware and software to ensure privacy and security that would extend to the new world of AI. It was thought that it would be designed. This is a logical extension of enhanced end-to-end encryption and strict user controls. As the saying goes, what happens on your iPhone stays on your iPhone.
There have also been reports that Apple is testing on-device AI results specifically against Chat-GPT to make sure the results stack up. But then news broke that the iPhone maker was in talks with Google about Gemini, and everything changed.
From a privacy perspective, Google’s AI is cloud-first, even though Nano offers lightweight on-device functionality. The idea that Apple was considering putting this Google technology at the heart of the iPhone surprised us all. This was the tech story of the year, at least until the Justice Department came forward.
But while the partnership seemed unlikely given Apple and Google’s differing approaches to AI, cloud, encryption, and privacy, there was also a ruthless commercial logic. Google is leading the way in generative AI and is working to apply this to smartphones and their apps and services. The iPhone’s exclusive search arrangement also paved the way for such deals. And time is of the essence.
This is the latest example of iPhone and Android working more closely together. The mix-and-match approach expected for iPhone is consistent with Samsung’s own approach, with Google Gemini in the cloud and its own AI on the device seeking to balance AI capabilities with user privacy and data. safety. Queue another parallel. Because Samsung has the exact same Gemini and Baidu combination.
Samsung’s answer is a “hybrid approach that combines on-device AI and cloud-based AI.” This not only ensures seamless ease of use, but also allows users to restrict some features to work entirely on the device, giving them more control over how they interact with their data. ”
This is exactly what Apple seems to be thinking about with the iPhone right now.
Samsung’s TM Roh said ahead of this year’s MWC that “AI, when integrated into mobile phones, will be, simply put, a revolution.” “In this new era of data-intensive mobile experiences, it is also important to raise standards for security and privacy.”
At the time Samsung was putting out these messages, I expected Apple to be more locked down with privacy considerations at the forefront of on-device and cloud AI. He also mentioned the balancing act Samsung will have to utilize both its Google and its own AI on its devices. I never expected Apple to be in quite the same position, let alone to see China’s generative AI optics play a similar role.
We’ve reached out to Apple for comment on the latest issue. SCMP report.
By the release of iOS 18 in the fall, Apple is making a best deal between user enthusiasm for exciting new GenAI tools and the obvious privacy and security risks of AI accessing user data and insecure queries sent to the cloud. You need to decide how. We may process sensitive or private information.
Apple brought up the device versus cloud debate in Australia earlier this year, pushing back against mandatory content monitoring. The report said: “Tools of mass surveillance have far-reaching negative effects on freedom of opinion and expression, and by extension, democracy as a whole. Recognizing that governments can force providers to monitor people’s behavior… , poses a significant risk.” chilling legitimate association, expression, political freedom, and economic activity; ”
Ironically, it’s clear that we might see cloud-based Chinese AI on the iPhone. How AI is policed, how broad its role is, and what privacy protections are in place will be important, even in China.
As previously stated, smartphone AI is the next battleground for privacy and security. It is still not well understood and user excitement still dominates privacy and common sense. Apple will need to tread carefully as its plans become clearer.
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