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Apple is set to get into the runaway locomotive of generative AI at its Worldwide Developers Conference next week, with previous reports pointing to a partnership with OpenAI that could help power Siri, among other things.
A new set of rumors reported by Bloomberg sheds more light on the news expected to be announced during the keynote address at 10 a.m. PST on Monday. First, there’s the name: Apple Intelligence. The company was apparently intent on keeping the AI acronym in order to take on the Large Language Model (LLM) piñata for itself.
The name appears to apply to Apple’s broader foray into the field, including its partnership with OpenAI and the resulting chatbot. Apple Intelligence will be available as an opt-in beta, similar to the developer-focused OS updates the company will release after WWDC. The system will be included in the next versions of the iPhone, iPad and Mac.
A limited number of older devices, including iPads and Macs with M1 chips and above, as well as the iPhone 15 Pro, will reportedly be able to run the system, meaning the standard iPhone 15 may be left out in the cold here.
Apple Intelligence will initially focus on enhancing existing apps, including things like page summaries and notification summaries in Safari. As we previously reported, Siri will be revamped in 2024, giving access to more features, like voice-activated photo editing. Apple’s big AI effort seems less about flashiness and more about making its operating system more intuitive and user-friendly.
Despite the reported hardware limitations, the system does not run entirely on-device, but rather uses a mix of local and cloud-based processes depending on the complexity of the task at hand.
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