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As the technology industry undergoes an AI revolution, Apple fans are a little disappointed that the company has been slow to launch products related to artificial intelligence. Meanwhile, Apple’s rivals such as Samsung and Google have already introduced a number of new AI features with their own language models. But the wait from Apple will soon be over, as the company is gearing up to bring generative AI to his iPhone, Mac, and other devices by the end of 2024.
During a quarterly earnings call Thursday afternoon, Apple CEO Tim Cook said generative AI software capabilities are in development at Apple and will be available to customers “later this year.” “As we look to the future, we will continue to invest in these and other technologies that will shape the future, including artificial intelligence, where we are devoting significant time and effort to “We will continue to work in that area later this year,” Cook said in remarks, as reported by The Verge.
However, Cook did not provide details about the company’s AI plans. He admitted that the company does indeed have something planned for users and that users are excited to start doing it soon. “Our MO, so to speak, is to do the work and then talk about the work, and not get in front of ourselves. So we’re going to stick to that this time too. But we… We’ve got some things that we’re very excited about that we’ll be talking about later this year,” Kuhl added. “Without going into any more detail, I’ll just say that he thinks there’s a huge opportunity for Apple in generative AI and AI.”
Interestingly, Cook mentioned generative AI several times in his remarks, but he didn’t confirm any specifics, only saying that the company is planning a large-scale release this fall. His hints about new AI features also dovetail with recent reports suggesting his next iOS 18 update will be his “biggest” software update in Apple’s operating system history. Bloomberg’s Mark Garman said in his recent report that Apple plans to include AI in a new iOS update, which will be an important update for iPhone users. And if Apple is preparing something for the fall event, the update will definitely appear in the new generation of his iPhone, since every year Apple announces a new iPhone series during the fall event. You will.
So, we’ll have to wait to find out what big plans Apple has in store, as Apple is generally quiet until launch day. But rumors and speculation suggest that the company plans to integrate AI into its software platforms (iOS, iPadOS, macOS), similar to what Samsung, Microsoft, and Google are doing.
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