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Apple has created a new comparison webpage aimed at encouraging iPhone owners to upgrade to the latest model. The “Why Upgrade” page published earlier this week lets you compare key features of the iPhone 15 to those of the iPhone 11 or iPhone 12. Partly informational, but mostly promotional, this webpage does not include the iPhone 13 or iPhone 14. , it clearly shows which users Apple is targeting here.
When you browse the webpage, you’ll be asked to select your older iPhone model from the menu on the left. Choose from iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro, or iPhone 12 Pro Max. The menu on the right limits your choices to iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Well, the point of this webpage is to encourage you to buy from the latest lineup of iPhones.
Also: The best iPhone models you can buy right now (including iPhone 15)
Depending on the model selected, the web page will start comparing the main features of the two selected phones. Apple makes sure to promote important selling points. This page starts with the camera, boasting about iPhone 15’s better camera resolution, enhanced telephoto lens, action mode, cinematic mode, 4K video, and more storage for all your photos and videos. .
The webpage also touts the iPhone 15’s more powerful Bionic chip, longer battery life, and Dynamic Island. In the final part, Apple explains where and how you can upgrade from an older iPhone to the latest iPhone, and discusses trade-in programs, interest-free monthly installment plans, carrier deals, and a live shopping experience with experts. .
This webpage is a helpful resource for anyone considering upgrading to a new iPhone. You can’t blame Apple’s promotional strategy. As the smartphone market becomes saturated, fewer new users are purchasing their first smartphone. That means companies like Apple need to convince people using older phone models to upgrade.
Still, I wish the webpage had featured the iPhone 13 and iPhone 14 lineups for a full comparison (not to mention, it would have shortened the list of reasons to upgrade to the iPhone 15). There’s also no way to compare models within the iPhone 15 lineup, such as the iPhone 15 and iPhone 15 Pro.
Related article: iPhone 15 Pro vs iPhone 14 Pro: Which model should you upgrade to?
To do that, you can use Apple’s standard iPhone comparison page. This page is actually more useful than the new web page. You can compare three models from the entire iPhone 15, 14, 13, 12, 11, X, 8, 7, 6, and SE lineup.
For a more comprehensive (and more objective) comparison of different iPhones, check out these ZDNET articles: iPhone 15 vs. Plus vs. Pro vs. Pro Max, iPhone 15 Pro vs. iPhone 14 Pro, iPhone 15 Pro vs iPhone 13 Pro.
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