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So, isn’t there a big difference?
Screenshot by Chris Matyszczyk/ZDNET
Apple has disappointed me.
I have an iPhone 12 and the company thinks it’s time for me to upgrade to an iPhone 12 using this program. iPhone15.
Related article: iPhone 15 Pro and iPhone 14 Pro: How much of an upgrade is the latest model?
How do we know this? Because Apple just launched a new web page headed “Your iPhone vs. the Latest.” The aim is to encourage owners of older iPhones to trade-in or trade-in.
Let me tell you, I’m completely satisfied with the iPhone 12. I’ve had no trouble using it without the case and it continues to work as you’d expect from an iPhone. I should also mention that I don’t upgrade my iPhone every year.
Before this iPhone 12, I was using an iPhone XR. Before that, it was iPhone 6 (too bad).
So what can Apple tell me now that would make me immediately conclude that I need an iPhone 15? There seem to be quite a few reasons to upgrade. Is one of them enough? Is all together enough?
It’s a camera, idiot.
The company’s first strategy is “iPhone 15 captures up to 4x the resolution of iPhone 12.”Achieve new levels of detail and color. ”
I believe this, but the question is: how important is this? Are you worried about your resolution? Are you terribly disappointed with the iPhone 12’s camera? I haven’t, but I probably should have.
So what’s next? That means you can save more shots with twice the storage on iPhone 12. That may be true, but do you take so many shots that you’re worried? I don’t know if that’s the case. I think my shot meter is below average.
Related article: How the amazing evolution of smartphone cameras and AI will bring about a dazzling future
Additionally, there is a small number 2 next to this claim. Look for the description “Storage comparison based on starting capacity” at the bottom of the page. This sounds like a complicated modifier.
Apple’s next suggestion is, “2x telephoto gives you more room to zoom. It’s like having a third camera.” So, are we still pointing cameras and taking pictures? I think this is the main use of smartphones in modern times. A camera attached to a mobile phone.
On which subject, we move on to Apple’s next tease. “If your subject is a person, dog, or cat, iPhone 15 lets you instantly capture the shot and turn it into a portrait later.” I think so. Again, both are great, but are they worth the upgrade?
and it’s a movie
The list is just beginning. “When I shoot video on the go, I use Action mode to stabilize extremely shaky handheld shots.” That’s good, but it’s not compelling on its own. And how often do people shoot on the go?
Also: Do you need a smartphone that will last you for a long time? This one will last you more than 3 months.
How about “Create cinematic movies with Cinematic mode, which automatically shifts focus to the most important subjects in a scene.” I like this. somewhat. But we all know that when Apple features a movie shot on his iPhone, a lot of expensive lighting and film crews are involved.
Apple followed this up with an enticing promotion: “USB-C means you can charge your Mac, iPad, or PC with the same cable as your iPhone 15.” Oh, yes. My iPhone 12 is still using Lightning. But I get around that little problem by using a wireless charger.
Apple will then try to: “The A16 Bionic chip has a GPU that’s up to 40% faster than the GPU in the A14 Bionic.” How many people know GPU from CPU?
ALSO: Best iPhone deals of 2024: Free iPhone 15, free iPad, cheap accessories
“Longer battery life means you can watch up to three hours more video than iPhone 12,” Apple says. However, there is a small number “3” next to it. This footnote explains: “All battery claims vary depending on network configuration and many other factors. Actual results will vary. Batteries have limited recharge cycles and may eventually require replacement. .Battery life and charging cycles vary depending on usage and settings.”
That’s what happens when people buy cell phones. They like real results.
Can I agree with this dynamic?
And for a feature that may be very exciting to many owners of older phones: “iPhone 15 has a dynamic island that shows flight status, music, and more, expanded to make sure you don’t miss anything. Your attention is — hey, your vehicle is here! — and then you hide again.”
This is a feature that Apple enthusiastically introduced soon after it was invented. I want to see what it’s like to live together. I tried it at the Apple Store and it still wasn’t enough on its own to upgrade. Well, that’s it.
Also: The best iPhone models you can buy right now (including iPhone 15)
If you’ve scrolled this far down Apple’s persuasion page, you might feel like the company is trying to die. Because: “iPhone 15 is built to last, thanks to a durable design with an aerospace-grade aluminum housing and a Ceramic Shield front that’s tougher than glass on any smartphone.” Because there is.
But my iPhone 12 is clearly built to last. It’s still working very well. No screen replacements or breakdowns. (Thanks, Apple.)
Oddly enough, Apple finally did a side-by-side comparison of my iPhone 12’s display with the iPhone 15’s display.
They are exactly the same, which probably shows how the true invention of smartphones has slowed down over time. Of course it’s for iPhone.
Of course, your upgrade decision may depend on specific features. Or even an accumulation of features that are themselves relatively small.
Also: You can now view, search, and filter your entire Apple App Store purchase history.
However, I think upgrading is also an emotional decision.
Every time a new iPhone is released, we wonder if there’s anything exciting enough to make a difference. (Apple says you can get up to $220 in credits when you trade in your iPhone 12.) Eventually, we might see new colors as well as new camera features. Or maybe your phone has been acting up and you just want a change of pace.
For me, I think it’s April. I think a new iPhone will be released in the fall. Because it’s always there.
Maybe that person has something I just can’t resist. I can wait. I learned to do that over the years.
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