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Nikki Main Science Reporter, Dailymail.Com
Updated June 27, 2024 18:53, June 27, 2024 20:05
Apple has issued a massive warning to all 1.46 billion iPhone users, focusing on Google Chrome.
The tech giant has installed billboards around the world to promote its Safari search app as “a browser that actually protects your privacy.”
Although the ad did not mention Google Chrome by name, it is the most downloaded search browser on smartphones, beating Safari by more than 2 million downloads.
The billboard is a jab at Google, which revealed earlier this year that it collects data from everyone who uses Chrome.
The ad was seen by people in cities like San Francisco, London and Paris, as well as in far-flung countries like Singapore and Australia. Signs, public transport, public buildings.
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“Interesting that it’s not just Singapore,” one person responded to a post by someone who saw the ad in Australia.
“Rather, in my opinion [in my honest opinion] That’s a great idea, a new way to advertise.
“Some people will be interested, especially those who aren’t in the Apple ecosystem and don’t know what Safari is.”
Another person commented on the San Francisco billboard, writing: “Seeing as how Google settled a lawsuit claiming their incognito mode wasn’t really that incognito, there’s no doubt this ad is taking advantage of that.”
Apple’s ad appears to be warning people away from Google, whose Chrome browser has often courted controversy over its retention of cookies and search information.
“Earlier this year, Google revealed that it collects user data when using Google Chrome, even if the user is using incognito mode,” Jake Moore, global security advisor at cybersecurity firm ESET, told Forbes.
“Personal data is extremely valuable to companies, and confusing terms of use can make it easy for users to voluntarily allow companies to collect their data.”
The company warned that the Google Chrome 125 update contained nine security vulnerabilities, including an error that could allow remote attackers to use HTML pages to add their own code and destabilize users’ browsers.
A 2020 class action lawsuit also alleged that Google improperly tracked users’ web browsing habits even when they thought they were visiting websites privately.
Google finally settled the lawsuit in April, which required the company to delete billions of data records showing users’ private browsing activity, and it must allow users to use incognito mode to block third-party cookies.
“The settlement requires Google to delete and restore data that it previously improperly collected on an unprecedented scale and scope,” David Boies, a lawyer for the lawsuit, told ABC News.
DailyMail.com has reached out to Google for comment.
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