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Apple will introduce a new system that will allow retail staff to wirelessly update iPhone software before it is sold, without having to remove the iPhone from its packaging.
In the latest edition of his Power On newsletter he writes: bloombergMark Garman said the new proprietary system, called Presto, will begin rolling out broadly across the U.S. in April, and Apple intends to have the technology in all U.S. retail stores by early summer. .
Garman first reported on the wireless system in October, describing it as a “unique pad-like device” on which retail staff can place sealed iPhone boxes. The system wirelessly powers on his iPhone internally, updates the software to the latest version available, then powers it off.
Apple developed Presto as a way to avoid selling iPhones with outdated software in retail stores. For example, the iPhone 15 series shipped with iOS 17, but Apple later released iOS 17.0.1 before the device was launched. Points update was necessary to fix an issue that prevented data transfer directly from another iPhone during the initial setup process.
This means new iPhone 15 owners will need to update their device themselves as part of the setup process, or if they choose to set up their device as new and transfer data later, they can do so by going to General → I had to manually update it via the “Software Update” settings app. After deploying Presto, such scenarios can be avoided, making the setup process easier for end users.
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