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Ming-Chi Kuo, a typically well-informed analyst, reports that Apple will reduce internal production targets for iPhones going forward. The goal remains for him to outpace his competitors by 200 million units, but this forecast represents a 15% decrease from last year. Furthermore, while a small change by anyone’s standards, the decline in absolute volume would represent the largest decline in sales for any major smartphone manufacturer in all of 2024.
Kuo said Apple expects revenue for the first half of 2024 to be about 10% of the revenue recorded in the first half of 2023. The 15% change is likely to occur in the second half of 2024, in part due to Huawei regaining competitiveness within China. Additionally, Apple has yet to come up with a foldable iPhone or a product that rivals his generative AI iPhone, which will further widen the gap between his 2023 and 2024 predictions. Become. Described by Kuo as a “new paradigm,” Apple could bring a form of generative AI to market later this year in iOS 18, codenamed “Crystal.”
In addition to the above, the entry-level iPhone 16 and iPhone 16 Plus are not expected to receive any major design changes, in contrast to the iPhone 15 and iPhone 15 Plus (currently $929.99 on Amazon). Potentially, this pair could get additional hardware buttons, as well as other minor changes. In contrast, Samsung is said to have revised its sales forecast upward by up to 10%. The company reportedly believes there is more demand than expected for “AI smartphones,” a category in which it has promoted the Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra.
Before writing and translating for Notebookcheck, he worked at various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I subsequently converted into a Law degree. We’d love to chat with you on Twitter or Notebookchat.
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